Hybrid Marketing CRM & Lifecycle Analyst

at PayJoy

• Job title: Marketing CRM & Lifecycle Analyst
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Mexico City, Mexico

About the role

• Lifecycle Marketing Analyst creating and executing lifecycle campaigns in CRM for PayJoy. Help achieve financial stability for under-served customers in emerging markets through marketing strategies.

Responsibilities

• Design and implement lifecycle journeys and campaigns for acquisition, retention, and engagement.
• Deploy CRM campaigns integrating promotions and content variations.
• Launch experiments and A/B tests on messaging, timing, channels, and segments, analyzing results and performance.
• Perform QA to ensure campaigns are error-free.
• Support the implementation of automation tools, investigate issues, and propose improvements.
• Research and share best practices to enhance campaign performance.

Requirements

• Bachelor’s degree or currently studying in a field related to data analysis.
• 2+ years of experience running effective marketing campaigns, ideally in a startup or high-growth environment.
• Experience diagnosing underperforming campaigns and quickly implementing corrective actions.
• Experience running experiments or A/B tests and deploying campaigns across multiple channels, including WhatsApp, in-app, push, and email.
• Knowledge of CRM platforms (e.g., Braze, Hootsuite, Customer.io, or similar), SQL, and G Suite.

Benefits

• 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
• Life insurance.
• Phone finance, Headphone, home office equipment and wellness perks.
• 30 days of Christmas bonus
• 20 days paid Vacation
• 50% Vacation premium
• 13% Saving funds
• $2,000 MXN monthly grocery coupons
• $2,000 USD annual Co-working Travel perk
• $2,000 USD annual Professional Development perk
• Catered lunches