Lifecycle Marketing Analyst creating and executing lifecycle campaigns in CRM for PayJoy. Help achieve financial stability for under-served customers in emerging markets through marketing strategies.
Responsibilities
Design and implement lifecycle journeys and campaigns for acquisition, retention, and engagement.
Deploy CRM campaigns integrating promotions and content variations.
Launch experiments and A/B tests on messaging, timing, channels, and segments, analyzing results and performance.
Perform QA to ensure campaigns are error-free.
Support the implementation of automation tools, investigate issues, and propose improvements.
Research and share best practices to enhance campaign performance.
Requirements
Bachelor’s degree or currently studying in a field related to data analysis.
2+ years of experience running effective marketing campaigns, ideally in a startup or high-growth environment.
Experience diagnosing underperforming campaigns and quickly implementing corrective actions.
Experience running experiments or A/B tests and deploying campaigns across multiple channels, including WhatsApp, in-app, push, and email.
Knowledge of CRM platforms (e.g., Braze, Hootsuite, Customer.io, or similar), SQL, and G Suite.
Benefits
100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
Life insurance.
Phone finance, Headphone, home office equipment and wellness perks.
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