CRM Manager creating engaging email and push communication for Readly, helping users discover quality journalism and editorial content through strategic CRM execution.
About the role
- CRM Lead managing lifecycle marketing for both landlords and tenants at Wunderflats. Leading strategy and execution of CRM initiatives to drive user engagement and growth.
Responsibilities
- You will own CRM and lifecycle marketing end-to-end, across strategy, execution, and performance.
- Designing and owning lifecycle strategy across supply (landlords) and demand (tenants)
- Building automated journeys that drive activation, conversion, and retention
- Defining segmentation and lifecycle logic across complex, multi-step user journeys
- Owning CRM KPIs, reporting, and performance optimisation
- Continuously testing and improving messaging, timing, frequency, and content
Requirements
- Strong hands-on experience in CRM / lifecycle marketing
- Proven ability to own strategy and execution end-to-end
- Experience working with complex or two-sided user journeys (marketplaces, SaaS, platforms)
- A commercial mindset and comfort being accountable for results
- High autonomy and confidence operating in evolving, fast-paced environments
- Proficiency in English (C2), German is a plus.
Benefits
- #empathyculture: Become part of our international team with a scale-up atmosphere, where you as a person really count and your ideas and work make a real impact.
- #worklifeinbalance: Our working hours are flexible and family-friendly. Your main working hours are spent in the office, but you are also welcome to work from home from time to time.
- #personaldevelopment: We support you in your personal & professional development, e.g. through individual training programs, workshops, or participation in trade fairs and conferences.
- #compensationpackage: Receive an attractive compensation package and a company pension plan with a 20% employer contribution.
- #wunderoffice: Work from our brand new office in Berlin (Hackescher Markt), with ergonomically equipped workstations, detox room, playroom, roof terrace and fruit & drinks on us.
- #welovetohavefun: Celebrate with us at our annual summer or winter party, and regular after-work gatherings, and power up in our office with yoga, table soccer and table tennis.
- #morebenefits: A special discounted membership at Urban Sports Club? Decent discounts at FutureBens? Yearly travel ticket? - here you go! - and even more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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