Product Marketing Manager at Progress developing GTM strategies and driving product adoption through market insights. Collaborating with cross-functional teams to create impactful marketing materials.
Responsibilities
Partner with Product Management, Demand Generation, Technical Relations, and Sales to develop and execute a feasible, growth-oriented GTM strategy.
Own customer insight programs to uncover requirements and market data that will help guide product management efforts.
Develop differentiated product positioning and messaging that highlights our products' unique benefits.
Communicate product value by deeply understanding product capabilities.
Create and evangelize the market strategy to customers, partners, staff, analysts, and press.
Collaborate with Sales and Marketing functions to create high-impact materials and sales enablement tools.
Deliver thought-leadership content via industry events, blogs, videos, and other outlets.
Analyze and refine the customer journey to best match buyer personas and their preferred purchasing processes.
Coordinate marketing release cycles for owned products by creating engaging customer communications.
Enable cross-functional teams with the knowledge and tools they need to execute strategies and lead cross-functional projects.
Requirements
Outstanding written and verbal communication skills in English and an ability to tailor communication styles to different audiences.
Ability to speak to executive management to present projects, proposals, and outcomes.
Depth in marketing knowledge – strategic planning, gathering and using market data to evaluate new markets, personas, creation of GTM strategies, competitive strategies, and consumer insights marketing.
Experience with product marketing frameworks such as Forrester SiriusDecisions and Pragmatic Marketing is a plus.
History of developing effective pitch decks, sales plays, and marketing messaging to support go-to-market efforts.
Ability to travel for conferences and customer visits when needed.
Understanding of unique business and marketing considerations (pricing, selling strategies, market trends) and ability to use product marketing best practices to improve both internal processes and external offerings.
Evidence of exceptional teamwork and collaboration skills.
Adaptable and resilient, demonstrating comfort in a fast-paced environment.
A solid understanding of the web application development market, including trends, competitors, and the nuances of developer marketing (e.g., .NET and/or JavaScript).
Proven B2B product marketing experience with a background in technology.
Benefits
30 days paid annual vacation.
An extra day off for your birthday.
2 additional days off for volunteering.
Premium healthcare and dental care coverage.
Additional pension insurance.
Well-equipped gym on-site with CrossFit equipment and a climbing wall.
Co-funded Multisport card.
Daycare Center for your little ones onsite.
Flexible working hours.
Free underground parking with a designated space for bikes, motorbikes and electric scooters.
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