Product Marketing Manager focused on market research, product launches, and cross - functional collaboration. Driving strategies for energy control solutions at Woodward.
About the role
- Product Marketing Manager at Progress developing GTM strategies and driving product adoption through market insights. Collaborating with cross-functional teams to create impactful marketing materials.
Responsibilities
- Partner with Product Management, Demand Generation, Technical Relations, and Sales to develop and execute a feasible, growth-oriented GTM strategy.
- Own customer insight programs to uncover requirements and market data that will help guide product management efforts.
- Develop differentiated product positioning and messaging that highlights our products' unique benefits.
- Communicate product value by deeply understanding product capabilities.
- Create and evangelize the market strategy to customers, partners, staff, analysts, and press.
- Collaborate with Sales and Marketing functions to create high-impact materials and sales enablement tools.
- Deliver thought-leadership content via industry events, blogs, videos, and other outlets.
- Analyze and refine the customer journey to best match buyer personas and their preferred purchasing processes.
- Coordinate marketing release cycles for owned products by creating engaging customer communications.
- Enable cross-functional teams with the knowledge and tools they need to execute strategies and lead cross-functional projects.
Requirements
- Outstanding written and verbal communication skills in English and an ability to tailor communication styles to different audiences.
- Ability to speak to executive management to present projects, proposals, and outcomes.
- Depth in marketing knowledge – strategic planning, gathering and using market data to evaluate new markets, personas, creation of GTM strategies, competitive strategies, and consumer insights marketing.
- Experience with product marketing frameworks such as Forrester SiriusDecisions and Pragmatic Marketing is a plus.
- History of developing effective pitch decks, sales plays, and marketing messaging to support go-to-market efforts.
- Ability to travel for conferences and customer visits when needed.
- Understanding of unique business and marketing considerations (pricing, selling strategies, market trends) and ability to use product marketing best practices to improve both internal processes and external offerings.
- Evidence of exceptional teamwork and collaboration skills.
- Adaptable and resilient, demonstrating comfort in a fast-paced environment.
- A solid understanding of the web application development market, including trends, competitors, and the nuances of developer marketing (e.g., .NET and/or JavaScript).
- Proven B2B product marketing experience with a background in technology.
Benefits
- 30 days paid annual vacation.
- An extra day off for your birthday.
- 2 additional days off for volunteering.
- Premium healthcare and dental care coverage.
- Additional pension insurance.
- Well-equipped gym on-site with CrossFit equipment and a climbing wall.
- Co-funded Multisport card.
- Daycare Center for your little ones onsite.
- Flexible working hours.
- Free underground parking with a designated space for bikes, motorbikes and electric scooters.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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