Hybrid CRM Analyst

Posted last month

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About the role

  • CRM Analyst connecting clients and creating memorable experiences for Pmweb, optimizing engagement and satisfaction with effective strategies.

Responsibilities

  • Opportunity Identification: Detect new customer needs and expand clients' service portfolios.
  • Proactive Communication: Maintain daily contact with clients, participating in meetings and communicating via email and WhatsApp.
  • Strategic Relationship Building: Establish close relationships with clients, understand their needs, and deliver exceptional service.
  • Platform Adoption: Increase usage of Pmweb's platforms and products to drive client engagement and satisfaction.
  • Workshop Facilitation: Design and deliver workshops to train clients on effective use of available tools.
  • Project Management: Participate in special projects assigned by management and collaborate with operational teams.
  • Metrics Monitoring: Monitor client metrics daily to ensure strategies are optimized.
  • Impactful Reporting: Produce and present weekly and monthly reports with insights on performance and service consumption.
  • CRM Strategy Development and Execution: Focus on optimizing segmentation and personalization of campaigns using methodologies such as RFM and LTV.
  • Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient allocation of resources.
  • LTV Analysis: Identify high-value customers and propose actions to maximize return on relationship.
  • Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
  • CRM KPI Monitoring: Analyze retention, churn, and engagement rates, and recommend continuous improvements.
  • Collaboration with Internal Teams: Work with marketing, data, and BI teams to align CRM strategies with business objectives.
  • Detailed Performance Reporting: Provide insights on customer behavior and campaign effectiveness.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Previous experience in client account management and strategic client servicing.
  • Strong knowledge of digital marketing, CRM campaigns, and performance marketing.
  • Familiarity with market best practices in CRM, CRO, and loyalty programs.
  • Ability to analyze data, metrics, and results to identify new business opportunities.
  • Spanish language skills are a plus.

Benefits

  • Medical and Dental Insurance
  • Life Insurance
  • Childcare Assistance
  • Birthday Day Off
  • Wellhub
  • Transportation Allowance
  • Meal and/or Food Allowance
  • Language Learning Incentive
  • Education Incentive
  • Certification Incentive
  • 7 different work schedule options
  • Home Office Allowance
  • Structured evaluation cycle and ongoing feedback
  • Profit Sharing

Job title

CRM Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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