Senior Product Marketing Manager driving go - to - market strategies for AuditBoard in EMEA markets. Crafting messaging and collaborating cross - functionally to lead product launches.
About the role
- Marketing Manager responsible for the go-to-market process at PIPA GmbH, a SaaS startup. Focusing on growth and demand generation through targeted marketing campaigns and funnel optimization.
Responsibilities
- You are our first dedicated marketing hire and will actively shape the entire go-to-market process.
- From strategy to hands-on execution, you own the full marketing funnel — with a focus on growth, demand generation and funnel optimization.
- Design and implement targeted growth campaigns
- Build and optimize funnel structures (e.g., landing pages, email flows, paid social)
- Test and iterate performance-based measures to generate MQLs
- Collaborate with Sales/SDR to provide targeted content and campaign support
- Own KPIs across the customer journey (CAC, CPL, MQLs, SQLs)
- Provide strategic sparring with the founders and, if needed, with external agencies
Requirements
- Several years of experience in SaaS marketing (ideally at an early-stage company or scale-up)
- Technical audience understanding (e.g., field service, infrastructure)
- Hands-on mentality with a high degree of ownership
- Experience building and scaling growth marketing processes
Benefits
- Close collaboration with the founders
- High-ownership culture with significant scope for shaping and rapid iteration
- Performance-oriented environment focused on impact, not bureaucracy
- Hybrid working model for Hamburg and Berlin — remote also an option
- 50% employer contribution to the company pension plan
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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