Director, Product Marketing developing and executing product marketing strategies for global technology company. Collaborating with teams to launch solutions in the restaurant technology industry.
About the role
- Senior Product Marketing Manager at Board Intelligence responsible for AI product marketing and strategic positioning. Developing client-first narratives and supporting sales enablement in a hybrid working environment.
Responsibilities
- Develop and own positioning, messaging, and value propositions for products within our portfolio
- Translate complex AI capabilities into clear, client-first narratives that resonate with Company Secretaries, C-suite Executives, and Board Directors
- Ensure all product messaging ladders up to our platform value proposition and 'board transformation' narrative
- Create ICP-specific messaging and persona-based positioning across Enterprise and Mid-Market segments
- Build messaging frameworks that balance technical innovation with business outcomes
- Develop comprehensive sales toolkits: battlecards, pitch decks, one-pagers, objection handling, etc.
- Equip commercial teams to sell value and outcomes (not just features) to support premium positioning
- Partner with Revenue teams to understand deal dynamics and refine messaging based on win/loss & competitive intelligence insights
- Lead go-to-market strategy for your assigned product portfolio and help improve our launch & feature framework
- Support cross-functional launch activities across Product, Engineering, Customer Success, Sales, and Marketing
- Measure and report on launch effectiveness: adoption rates, pipeline contribution, sales team feedback
- Support the rollout of the platform value proposition led by the Director of Product Marketing
- Collaborate with Product Managers (2-3 direct relationships) on roadmap prioritisation, beta programs, and customer insights
- Partner with the Digital Customer Success Director to provide product messaging and segmentation strategy that powers adoption campaigns
- Work with Customer-facing teams to identify proof points and customer stories that validate product value
Requirements
- Demonstrable experience in B2B SaaS marketing, including experience in a dedicated product marketing role, with a proven track record of driving measurable revenue impact
- You can demonstrate expertise in translating complex technology (especially AI/ML capabilities) into impactful client-first, must-have, value propositions
- You have a strong portfolio of product launches showing strategic thinking and flawless execution
- You have a strong understanding of competitive intelligence frameworks and how to leverage insights strategically
- You have a track record developing marketing & sales enablement collateral that measurably improved win rates or sales velocity
- Deep understanding of B2B SaaS go-to-market motions across Enterprise and Mid-Market segments and have experience working closely with sales teams:
- You understand their world and earn their trust
- You understand the sales cycles and requirements to sell to senior executives
- You have experience in improving sales enablement initiatives
- Analytical mindset with ability to use data to inform strategy and measure impact and tie back to revenue and performance
- Proficient with marketing/sales tools: HubSpot, Salesforce, Confluence, JIRA, Pendo (or similar)
- Experienced using data and analytics tools to measure campaign performance and product adoption (Power BI)
- Strong cross-functional collaboration skills: you work with, not around, Product, Sales, CS, and Marketing teams
- Resilient and adaptable; you can pivot quickly based on business priorities without losing momentum
- Problem solver: you show initiative, you think critically, you try, you sometimes fail, and you always learn.
Benefits
- Private Pension Scheme
- BUPA Health and Dental insurance (including access to the My BUPA app)
- Group life assurance: 4x annual salary
- 26 holiday days per calendar year in addition to Bank Holidays
- Cycle to work scheme
- Employee Assistance Program including Bereavement and Probate Helpline
- AIG Smart Health virtual GP app/wellness platform for employees and dependants, including partner/spouse
- Eyecare and Flu Jab vouchers
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Sales Operations Director managing Go - to - Market planning for Snowflake's Sales Operations team. Overseeing territory design, headcount deployment, and quota allocation for effective sales strategy execution.
Director of GTM Technology for Diligent Corporation, responsible for AI - first systems in sales operations. Leading systems architecture and delivery to enhance productivity and automation.
Product Marketing Manager leading go - to - market strategy and product messaging for Uncountable's R&D solutions. Collaborating cross - functionally to optimize customer adoption and engagement.
VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
Go - to - Market Solutions & Transition Lead supporting Baker Tilly's strategic market initiatives and driving actionable solutions. Collaborating across teams to ensure effective transition of client solutions.
Global Product Marketing Manager leading integrated marketing strategies for product launches. Collaborating across teams for successful marketing initiatives at MillerKnoll.
Lead Product Marketing Manager at Findigs, driving positioning and GTM strategies for rental management platform. Collaborating across teams to enhance product narratives and market impact.
Senior Product Marketing Manager driving consumer engagement for Zoopla’s Homeowner & Moving Services. Oversee marketing strategy and execution across channels for optimal homeowner experience.
Business Planning role at Hewlett Packard Enterprise focusing on strategy, planning, and operations. Collaborate with cross - functional teams to develop business plans and drive organizational performance.