Senior Product Marketing Manager driving go - to - market strategies for AuditBoard in EMEA markets. Crafting messaging and collaborating cross - functionally to lead product launches.
About the role
- Senior Product Marketing Manager at Board Intelligence responsible for AI product marketing and strategic positioning. Developing client-first narratives and supporting sales enablement in a hybrid working environment.
Responsibilities
- Develop and own positioning, messaging, and value propositions for products within our portfolio
- Translate complex AI capabilities into clear, client-first narratives that resonate with Company Secretaries, C-suite Executives, and Board Directors
- Ensure all product messaging ladders up to our platform value proposition and 'board transformation' narrative
- Create ICP-specific messaging and persona-based positioning across Enterprise and Mid-Market segments
- Build messaging frameworks that balance technical innovation with business outcomes
- Develop comprehensive sales toolkits: battlecards, pitch decks, one-pagers, objection handling, etc.
- Equip commercial teams to sell value and outcomes (not just features) to support premium positioning
- Partner with Revenue teams to understand deal dynamics and refine messaging based on win/loss & competitive intelligence insights
- Lead go-to-market strategy for your assigned product portfolio and help improve our launch & feature framework
- Support cross-functional launch activities across Product, Engineering, Customer Success, Sales, and Marketing
- Measure and report on launch effectiveness: adoption rates, pipeline contribution, sales team feedback
- Support the rollout of the platform value proposition led by the Director of Product Marketing
- Collaborate with Product Managers (2-3 direct relationships) on roadmap prioritisation, beta programs, and customer insights
- Partner with the Digital Customer Success Director to provide product messaging and segmentation strategy that powers adoption campaigns
- Work with Customer-facing teams to identify proof points and customer stories that validate product value
Requirements
- Demonstrable experience in B2B SaaS marketing, including experience in a dedicated product marketing role, with a proven track record of driving measurable revenue impact
- You can demonstrate expertise in translating complex technology (especially AI/ML capabilities) into impactful client-first, must-have, value propositions
- You have a strong portfolio of product launches showing strategic thinking and flawless execution
- You have a strong understanding of competitive intelligence frameworks and how to leverage insights strategically
- You have a track record developing marketing & sales enablement collateral that measurably improved win rates or sales velocity
- Deep understanding of B2B SaaS go-to-market motions across Enterprise and Mid-Market segments and have experience working closely with sales teams:
- You understand their world and earn their trust
- You understand the sales cycles and requirements to sell to senior executives
- You have experience in improving sales enablement initiatives
- Analytical mindset with ability to use data to inform strategy and measure impact and tie back to revenue and performance
- Proficient with marketing/sales tools: HubSpot, Salesforce, Confluence, JIRA, Pendo (or similar)
- Experienced using data and analytics tools to measure campaign performance and product adoption (Power BI)
- Strong cross-functional collaboration skills: you work with, not around, Product, Sales, CS, and Marketing teams
- Resilient and adaptable; you can pivot quickly based on business priorities without losing momentum
- Problem solver: you show initiative, you think critically, you try, you sometimes fail, and you always learn.
Benefits
- Private Pension Scheme
- BUPA Health and Dental insurance (including access to the My BUPA app)
- Group life assurance: 4x annual salary
- 26 holiday days per calendar year in addition to Bank Holidays
- Cycle to work scheme
- Employee Assistance Program including Bereavement and Probate Helpline
- AIG Smart Health virtual GP app/wellness platform for employees and dependants, including partner/spouse
- Eyecare and Flu Jab vouchers
Job title
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