Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Senior Manager for Go-To-Market strategies in a fintech joint venture in the Philippines. Driving strategic initiatives and execution for financial services democratization.
Responsibilities
- Translate market, customer, and performance insights into sharp strategic bets and executable plans
- Understand the market, competition, customers, and internal performance to inform strategic choices
- Run market and competitor scans, benchmarks, and trend analyses
- Lead customer/user research, segmentation, and JTBD studies
- Size opportunities and assess commercial potential of product ideas
- Monitor market signals and translate them into strategic implications
- Turn insights and vision into clear strategic choices, focus areas, and investment priorities
- Define strategic options and recommendations for leadership
- Build business cases and scenario analyses
- Co-create and refine OKRs and key success metrics
- Prioritize initiatives and support annual/quarterly planning
- Own the strategic initiative portfolio and orchestrate cross-functional execution
- Maintain and update the strategic roadmap and initiative portfolio
- Design, launch, and interpret experiments to validate strategic hypotheses
- Lead or support cross-functional strategic initiatives with clear milestones and owners
- Track progress, manage risks and dependencies, and align key functions
- Design how we win in the market through clear value propositions, targeting, and go-to-market motions
- Define value propositions, bundles, pricing, and target segments
- Build GTM strategies for B2B distribution and B2C adoption
- Partner with Marketing, Product, and Sales on launch plans and GTM materials
- Train and enable internal teams; support lifecycle marketing on positioning and messaging
- Define what success looks like, measure it, and drive performance insights and interventions
- Define KPIs, targets, and measurement frameworks
- Analyze adoption, engagement, satisfaction, and funnel performance
- Build and maintain dashboards/scorecards with Data/Finance
- Recommend optimizations and support P&L and unit economics analysis
- Drive alignment and decisions by communicating strategy clearly and managing stakeholders effectively
- Prepare executive-level narratives (decks, memos, briefs)
- Turn complex analyses into simple, compelling stories for senior leaders
- Facilitate strategy reviews, decision forums, and cross-functional workshops
- Manage expectations, align stakeholders, and help resolve trade-offs
Requirements
- Bachelor’s degree in Business, Engineering, or a related field
- 5+ years of experience in strategy, product, or product marketing, preferably in a digital-first or fintech environment
- Proven track record of launching products and driving customer adoption
- Experience with B2B & B2C environments
- Strong storytelling, presentation, and executive communication skills
- Ability to break down complex problems and articulate clear decisions and trade-offs
- Experience working cross-functionally with Product, Sales, Marketing, Finance, Operations, and Data teams
- Analytical mindset with the ability to use data to inform decisions, strategies, and recommendations
Benefits
- Hybrid work arrangement
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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