Senior Product Marketing Manager driving go - to - market strategies for AuditBoard in EMEA markets. Crafting messaging and collaborating cross - functionally to lead product launches.
About the role
- Product Marketing Manager shaping compelling value propositions for Office Print Marketing at HP. Conducting market research and analyzing customer feedback to inform strategies and enhance product positioning.
Responsibilities
- The Office Print Global Marketing organization is seeking a strategic and visionary Product Marketing Manager to shape compelling value propositions, positioning, narratives, and messaging that drive long-term brand preference and enable sustainable commercial print business growth.
- Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
- Gather and analyze customer feedback to inform product development and marketing strategies.
- Develop clear and compelling product positioning, messaging, and value propositions.
- Manage budget with accuracy and in alignment with applicable company policies.
- Build strong partnerships across cross-functional teams and display excellent influencing, collaboration, and problem-solving abilities, contributing to the team's success.
Requirements
- BA in Marketing or related field, MBA or similar preferred.
- 5-10 years of proven experience in product marketing, ideally with experience in B2B Communications.
- Demonstrated success in developing and leading integrated marketing campaigns, launches, and product messaging.
- Strong analytical skills and the ability to turn data-driven insights into impactful strategies and messaging, with eye for creativity.
- Excellent written and verbal communication, including crafting compelling presentations and marketing collateral.
- Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
- Flexibility and the ability to pivot when changes occur rapidly.
- Ability to interface effectively with executive management.
- Natural curiosity with a passion for understanding market trends and customer needs.
- Self-starter mentality and attention to detail with the ability to manage complexity and urgency.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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