Product Marketer for fintech Paga, developing value propositions and leading go - to - market strategies. Working closely with technical teams and users to shape product features and marketing messages.
About the role
- Senior Product Marketing Manager driving go-to-market strategies for AuditBoard in EMEA markets. Crafting messaging and collaborating cross-functionally to lead product launches.
Responsibilities
- Own and drive the go-to-market strategy for AuditBoard’s Platform across EMEA markets, aligning with business objectives and revenue targets.
- Lead localized GTM and product readiness for emerging markets.
- Develop and refine category-defining messaging and positioning that differentiates AuditBoard in the market and resonates with key audiences, from audit and GRC professionals.
- Partner with Sales and Revenue teams to improve win rates through sales enablement programs, deal support, competitive intelligence, and objection handling.
- Lead product launches and growth initiatives end-to-end, ensuring successful adoption, expansion, and retention.
- Create high-impact marketing content and assets (e.g., executive narratives, thought leadership, competitive positioning, analyst reports, and sales enablement materials) that drive demand and market awareness.
- Act as an internal thought leader and evangelist, educating cross-functional teams and ensuring consistent messaging across all channels.
- Influence roadmap and strategic decisions by serving as the voice of the customer and market, partnering closely with Product and Engineering.
- Conduct in-depth customer, competitor, and market research, translating insights into actionable strategies.
- Partner with Regional Marketing to ensure messaging and campaigns reflect local nuances, support speaking opportunities on behalf of AuditBoard, and provide insights on competitors, customer drivers and growth levers.
Requirements
- 10+ years of experience in Product Marketing, GRC, or B2B SaaS with a track record of owning and driving strategic GTM initiatives for enterprise SaaS products.
- Extensive experience in establishing market-share across EMEA markets is a must-have
- Experience in GRC/Audit GTM roles is strongly preferred
- Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity.
- A compelling presenter with the ability to both develop high-impact content and lead high-level discussions
- Strong strategic thinking and problem-solving skills, with the ability to frame complex challenges and drive alignment across stakeholders.
- Exceptional storytelling and communication skills, with the ability to craft compelling narratives for C-level audiences.
- Strong analytical mindset with experience leveraging market research, competitive insights, and data analytics to inform decision-making.
- Proven ability to influence and collaborate across Product, Sales, Marketing, and Executive teams.
- High degree of ownership, accountability, and autonomy in executing large-scale initiatives.
- A second European language is a plus (German/French get extra brownie points)
Benefits
- Launch a career at one of the fastest-growing SaaS companies in North America!
- Live your best life (LYBL)! $200/mo for anything that enhances your life
- Comprehensive employee health coverage (all locations)
- 401K with match (US) or pension with match (UK)
- Competitive compensation & bonus program
- Flexible Vacation (US exempt & CA) or 25 days (UK)
- Time off for your birthday & volunteering
- Employee resource groups
- Opportunities for team and company-wide get-togethers!
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Lead Product Marketing Manager working at Exact Sciences developing product messaging for multi - cancer early detection. Collaborating with various teams to enhance product visibility and customer engagement.
Associate Product Marketing Manager at Relay supporting product launches through market insights and storytelling. Collaborating cross - functionally to drive adoption and engagement.
Associate Product Marketing Manager supporting product launches within Relay's fast - growing Product Marketing team. Responsible for customer insights, messaging, and go - to - market strategies.
Senior Product Marketing Manager overseeing go - to - market strategy for Aera's AI - driven Decision Intelligence platform. Collaborating across teams to execute product launches and empower sales efforts.
Associate Product Marketing Manager supporting messaging and go - to - market execution while managing Analyst Relations. Aera Technology specializes in Decision Intelligence Platforms and AI - driven decision - making.
Product Marketing Manager at Zego driving positioning and messaging for diverse insurance offerings. Leading cross - functional launches and ensuring impactful communication of product benefits.
Senior Product Marketing Leader for Certified Group’s Food & Beverage division. Responsible for setting marketing strategy, team leadership, and ensuring profitability and growth.
Senior Director, Product Marketing at Adobe directing B2B Education business strategy and growth. Leading product marketing teams and setting impactful strategies for education institutions.
Product Marketing Manager owning messaging, launches, and sales enablement for AI agent infrastructure startup. Collaborate with founders and influence category creation in high - growth environment.