Senior Product Marketing Manager leading B2B2C product strategy at AirHelp. Responsible for market positioning, sales enablement, and competitive analysis.
About the role
- Product Marketing Manager at NetApp, owning messaging and positioning while driving product launches and market strategies. Blending technical depth and marketing expertise for compelling narratives.
Responsibilities
- Own the end-to-end messaging stack: platform → solutions → products → buyer personas.
- Conduct TAM/SAM analysis, buyer research, and competitive benchmarking.
- Lead product launches, develop enablement assets, and ensure predictable, measurable outcomes.
- Develop tailored content to empower sellers and partners.
- Support analyst briefings and submissions to secure leadership positioning.
- Contribute to offer strategy and monetization models.
- Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies.
Requirements
- At least 8 years of experience in a product marketing role within an enterprise technology or cloud solutions company.
- Strong storytelling and messaging capabilities.
- Deep understanding of buyer personas, customer journeys, and competitive landscapes.
- Ability to bridge technical concepts with business value.
Benefits
- Health Insurance
- Life Insurance
- Retirement or Pension Plans
- Paid Time Off (PTO)
- various Leave options
- Performance-Based Incentives
- employee stock purchase plan
- restricted stocks (RSU’s)
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