Senior SCRM Analyst at Leidos supporting enterprise data and analytics programs. Involves Cyber Supply Chain Risk Management and collaboration with governmental partners.
About the role
- Especialista de CRM optimizing customer interactions at Mundiale. Managing campaign strategies and collaborating with Marketing, Sales, and Customer Success teams.
Responsibilities
- Manage and optimize the customer journey, from onboarding through retention and reactivation.
- Analyze and collect data on customer behavior to identify opportunities for growth and personalization.
- Develop and execute strategic email, push, and SMS campaigns to warm leads and nurture customers, ensuring data quality and proper segmentation.
- Create tailored solutions to meet our customers’ needs, implementing loyalty programs and other initiatives.
- Conduct A/B tests and other optimizations to continuously improve open rates, clicks, and conversions, generating more opportunities for the Sales and Customer Success teams.
- Monitor and report key KPIs (such as churn, LTV, CTR, and conversion rates) and provide actionable insights to leadership.
- Work closely with Marketing, Product, and Growth teams to ensure a cohesive, results-driven strategy.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a CRM Specialist in a B2B environment, with a focus on HubSpot.
- Deep knowledge of HubSpot, including automations, reporting, and pipelines.
- Ability to work with databases and perform complex analyses.
- Intermediate proficiency in Excel and Google Sheets.
Benefits
- Competitive salary package;
- Flexible benefits (you choose how to use it according to your needs: culture, transportation app, subscriptions, gym, meals, etc.);
- Unimed Unipart Health Plan;
- Odontoprev Dental Plan;
- Career development path;
- Birthday day off;
- Short Friday;
- Hybrid work model (Belo Horizonte and surrounding area);
- Collaborative and dynamic work environment.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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