Marketing Operations Specialist coordinating marketing requests, supporting events team while ensuring compliance and budget tracking. Join a diverse team focused on simplifying global trade information.
About the role
- Marketing Automation Specialist at Lafayette Federal Credit Union optimizing HubSpot suite to drive marketing and sales initiatives. Focus on enhancing member engagement and streamlining member journey.
Responsibilities
- System Architecture Design, and Administration
- Support the primary architect in developing and documenting the HubSpot system design.
- Provide input on design decisions to ensure scalable solutions that integrate with existing systems.
- Design and configure custom objects and properties in HubSpot for assigned sections.
- Process and Workflow Design
- Collaborate with the team to design and document workflows, pipelines, and automation processes.
- Ensure that designed processes meet business requirements and support operational efficiency.
- System Buildout and Implementation
- Implement HubSpot system components, including pipelines, workflows, and automation.
- Ensure alignment of technical aspects with the overall architecture and business requirements.
- Assist with special projects and initiatives as needed.
- Marketing and Sales Support
- Manage and optimize HubSpot's CRM and marketing automation platform, including contact management, lead scoring, and segmentation.
- Develop and implement strategies to drive lead generation using HubSpot tools such as forms, landing pages, and CTAs.
- Execute email marketing campaigns, including building email templates, segmentation, and A/B testing.
- Collaborate with the sales team to optimize the use of HubSpot's CRM features, including pipeline management, deal tracking, and sales reporting.
- Reporting and Analytics
- Define reporting requirements and develop custom reports and dashboards.
- Set up, track and analyze marketing metrics, campaign performance, and lead attribution using HubSpot's reporting and analytics tools.
- Ensure data integrity and accuracy for reporting and analytics purposes.
- Integration Development and Data Management
- Assist in defining and implementing integration strategies using iPaaS and custom-built solutions.
- Ensure seamless data flow between HubSpot and other systems.
- Maintain and clean HubSpot databases to ensure accurate and up-to-date member and prospect information.
- Training, Support, and Stakeholder Communication
- Participate in cross-departmental meetings, collaborating with team members to understand their department’s unique needs.
- Assist in developing training guides and FAQs for credit union staff.
- Best Practices, Quality Assurance, and Administration
- Apply best practices and standards for HubSpot implementation.
- Participate in testing and validation to ensure the system meets business requirements.
- Stay updated on the latest HubSpot features, tools, and industry best practices.
- Provide day-to-day administrative support for the HubSpot platform.
Requirements
- Bachelor’s degree in marketing, Business, or a related field.
- At least one (1) year of experience working with HubSpot as a specialist or administrator.
- In-depth knowledge of HubSpot's CRM and marketing automation features.
- Strong analytical skills and the ability to track and interpret marketing metrics.
- Experience with HubSpot integrations, data management, and ensuring data accuracy.
- Excellent communication and collaboration skills.
- HubSpot certifications (such as HubSpot Marketing Software Certification) are a plus.
Benefits
- Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
- Fully funded deductible (HMO Plan)
- 401k employer matching contribution
- Income protection with life insurance, short and long-term disability
- Paid time off, holiday leave & birthday leave
- Educational assistance
- Commuter benefits program and more !
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