MB
Junior CRM and Marketing Automation Manager at made2GROW GmbH optimizing customer data and managing email marketing campaigns. Working in a hybrid environment based in Cologne, Germany.
About the role
- Marketing Automation Specialist at Lafayette Federal Credit Union optimizing HubSpot suite to drive marketing and sales initiatives. Focus on enhancing member engagement and streamlining member journey.
Responsibilities
- System Architecture Design, and Administration
- Support the primary architect in developing and documenting the HubSpot system design.
- Provide input on design decisions to ensure scalable solutions that integrate with existing systems.
- Design and configure custom objects and properties in HubSpot for assigned sections.
- Process and Workflow Design
- Collaborate with the team to design and document workflows, pipelines, and automation processes.
- Ensure that designed processes meet business requirements and support operational efficiency.
- System Buildout and Implementation
- Implement HubSpot system components, including pipelines, workflows, and automation.
- Ensure alignment of technical aspects with the overall architecture and business requirements.
- Assist with special projects and initiatives as needed.
- Marketing and Sales Support
- Manage and optimize HubSpot's CRM and marketing automation platform, including contact management, lead scoring, and segmentation.
- Develop and implement strategies to drive lead generation using HubSpot tools such as forms, landing pages, and CTAs.
- Execute email marketing campaigns, including building email templates, segmentation, and A/B testing.
- Collaborate with the sales team to optimize the use of HubSpot's CRM features, including pipeline management, deal tracking, and sales reporting.
- Reporting and Analytics
- Define reporting requirements and develop custom reports and dashboards.
- Set up, track and analyze marketing metrics, campaign performance, and lead attribution using HubSpot's reporting and analytics tools.
- Ensure data integrity and accuracy for reporting and analytics purposes.
- Integration Development and Data Management
- Assist in defining and implementing integration strategies using iPaaS and custom-built solutions.
- Ensure seamless data flow between HubSpot and other systems.
- Maintain and clean HubSpot databases to ensure accurate and up-to-date member and prospect information.
- Training, Support, and Stakeholder Communication
- Participate in cross-departmental meetings, collaborating with team members to understand their department’s unique needs.
- Assist in developing training guides and FAQs for credit union staff.
- Best Practices, Quality Assurance, and Administration
- Apply best practices and standards for HubSpot implementation.
- Participate in testing and validation to ensure the system meets business requirements.
- Stay updated on the latest HubSpot features, tools, and industry best practices.
- Provide day-to-day administrative support for the HubSpot platform.
Requirements
- Bachelor’s degree in marketing, Business, or a related field.
- At least one (1) year of experience working with HubSpot as a specialist or administrator.
- In-depth knowledge of HubSpot's CRM and marketing automation features.
- Strong analytical skills and the ability to track and interpret marketing metrics.
- Experience with HubSpot integrations, data management, and ensuring data accuracy.
- Excellent communication and collaboration skills.
- HubSpot certifications (such as HubSpot Marketing Software Certification) are a plus.
Benefits
- Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
- Fully funded deductible (HMO Plan)
- 401k employer matching contribution
- Income protection with life insurance, short and long-term disability
- Paid time off, holiday leave & birthday leave
- Educational assistance
- Commuter benefits program and more !
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Manager leading regional field marketing operations at Lithia & Driveway. Driving marketing strategies to enhance customer loyalty and dealership performance across multiple locations.
Senior Manager for Retail Marketing Operations driving dealership performance through innovative strategies. Collaborating with leaders to boost customer loyalty and long - term growth across dealerships.
Marketing Operations Lead improving marketing technology at CV - Library. Responsible for optimizing marketing tech stack and collaborating across teams to enhance performance and growth.
Senior Manager, Marketing Operations at Litera driving marketing performance and operational excellence through technology and data analytics. Leading scalable growth across the marketing organization and collaborating with cross - functional teams.
Experiential Marketing Operations Specialist at Findasense managing budgeting, invoicing, and payment processes for experiential marketing initiatives. Collaborating with teams and partners across various functions.
Marketing Automation Manager at Novo Nordisk ensuring efficient execution of multichannel campaigns. Driving adoption of WhatsApp and SMS while managing day - to - day operations.
Senior Manager leading marketing operations to drive customer engagement and optimize strategies for BWH Hotels. Collaborating with teams to enhance marketing capabilities using Adobe tools.
Senior Manager of Marketing Operations at AccessLex Institute overseeing marketing processes and data analysis. Collaborating with teams to improve efficiency and drive organizational growth.
MB
Junior CRM and Marketing Automation Manager at made2GROW GmbH in Köln, managing customer data and email marketing campaigns.