Hybrid Marketing Automation Specialist

at Lafayette Federal Credit Union

• Job title: Marketing Automation Specialist
• Job type: Full Time
• Experience level: Junior
• Salary: $60,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Rockville, United States

About the role

• Marketing Automation Specialist at Lafayette Federal Credit Union optimizing HubSpot suite to drive marketing and sales initiatives. Focus on enhancing member engagement and streamlining member journey.

Responsibilities

• System Architecture Design, and Administration
• Support the primary architect in developing and documenting the HubSpot system design.
• Provide input on design decisions to ensure scalable solutions that integrate with existing systems.
• Design and configure custom objects and properties in HubSpot for assigned sections.
• Process and Workflow Design
• Collaborate with the team to design and document workflows, pipelines, and automation processes.
• Ensure that designed processes meet business requirements and support operational efficiency.
• System Buildout and Implementation
• Implement HubSpot system components, including pipelines, workflows, and automation.
• Ensure alignment of technical aspects with the overall architecture and business requirements.
• Assist with special projects and initiatives as needed.
• Marketing and Sales Support
• Manage and optimize HubSpot's CRM and marketing automation platform, including contact management, lead scoring, and segmentation.
• Develop and implement strategies to drive lead generation using HubSpot tools such as forms, landing pages, and CTAs.
• Execute email marketing campaigns, including building email templates, segmentation, and A/B testing.
• Collaborate with the sales team to optimize the use of HubSpot's CRM features, including pipeline management, deal tracking, and sales reporting.
• Reporting and Analytics
• Define reporting requirements and develop custom reports and dashboards.
• Set up, track and analyze marketing metrics, campaign performance, and lead attribution using HubSpot's reporting and analytics tools.
• Ensure data integrity and accuracy for reporting and analytics purposes.
• Integration Development and Data Management
• Assist in defining and implementing integration strategies using iPaaS and custom-built solutions.
• Ensure seamless data flow between HubSpot and other systems.
• Maintain and clean HubSpot databases to ensure accurate and up-to-date member and prospect information.
• Training, Support, and Stakeholder Communication
• Participate in cross-departmental meetings, collaborating with team members to understand their department’s unique needs.
• Assist in developing training guides and FAQs for credit union staff.
• Best Practices, Quality Assurance, and Administration
• Apply best practices and standards for HubSpot implementation.
• Participate in testing and validation to ensure the system meets business requirements.
• Stay updated on the latest HubSpot features, tools, and industry best practices.
• Provide day-to-day administrative support for the HubSpot platform.

Requirements

• Bachelor’s degree in marketing, Business, or a related field.
• At least one (1) year of experience working with HubSpot as a specialist or administrator.
• In-depth knowledge of HubSpot's CRM and marketing automation features.
• Strong analytical skills and the ability to track and interpret marketing metrics.
• Experience with HubSpot integrations, data management, and ensuring data accuracy.
• Excellent communication and collaboration skills.
• HubSpot certifications (such as HubSpot Marketing Software Certification) are a plus.

Benefits

• Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
• Fully funded deductible (HMO Plan)
• 401k employer matching contribution
• Income protection with life insurance, short and long-term disability
• Paid time off, holiday leave & birthday leave
• Educational assistance
• Commuter benefits program and more !