B2B Growth Marketing Manager developing and overseeing marketing strategies for an education company. Collaborating with sales and B2B experts to drive growth through effective marketing initiatives.
Responsibilities
Independently manage and further develop end-to-end B2B marketing initiatives in close collaboration with Sales and specialized B2B experts
Analyze market, audience, and performance data to continuously optimize the entire marketing ecosystem
Create and own persuasive B2B copy across all channels — audience-focused, conversion-driven, and context-appropriate, regardless of the medium
Work closely with Sales, content, design, and external experts to translate complex offerings into clear, effective messages
Ensure the conceptual and technical implementation of all marketing activities in coordination with Sales, Product, and internal systems
Scale effective initiatives deliberately — with clear priorities, measurable goals, and increasing strategic responsibility
Requirements
At least 2–4 years of solid B2B marketing experience, ideally in education, professional development, or complex/consultative products
Proven strong strategic and analytical understanding of holistic marketing ecosystems
Excellent copywriting skills: you think like the audience, write like the audience, and use words to achieve the precise desired effect — tailored to channel and objective
Proven experience working closely with Sales teams and collaborating with specialized B2B experts
High degree of ownership, entrepreneurial mindset, and motivation to assume a leadership role in the future
Willingness to regularly contribute on-site to our marketing efforts (location: Mannheim)
Benefits
Salary: €36,000–€48,000 base (dependent on skills and experience)
Bonus: Potential triple-digit commission per participant (4–5 figures annually)
Work environment: State-of-the-art office in collaboration with Snocks GmbH (company group with €100+ million in revenue), with a complete setup provided so you don't need to bring anything to work
Working style: High schedule flexibility and autonomy with performance-oriented working
Culture: Small, collaborative team with flat hierarchies, short decision-making paths, and a strong execution- and performance-driven mindset
Responsibility & impact: Direct influence on growth, marketing, and positioning
Development: Close collaboration with experienced B2B experts, targeted knowledge transfer, and active support for your professional, strategic, and personal development
Future focus: Deep insight into AI-driven business models and marketing approaches — with room to build your own skills and sustainably increase your market value
Product & market: Marketing a "no-brainer" B2B product with a clear value proposition and strong moat (more knowledge and revenue instead of cost)
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