Hybrid Head of Product Marketing

at Hearst Health

• Job title: Head of Product Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Dallas, United States

About the role

• Head of Product Marketing defining and executing HCHB’s go-to-market strategy including Home Health, Hospice, Interoperability, and AI-driven innovations.

Responsibilities

• Lead the planning and execution of go-to-market (GTM) strategies for new product launches, roadmap innovations, and key market initiatives.
• Partner with Product, Sales, and Customer Success to ensure alignment across launch planning, pricing, and positioning.
• Drive cross-functional execution for product releases and ensure market readiness across all touchpoints.
• Own market segmentation, competitive analysis, and customer insights to guide positioning and roadmap prioritization.
• Identify market trends, buyer needs, and competitive threats in the home health, hospice, and post-acute space.
• Build differentiated product narratives that align with key buyer personas (CEOs, CFOs, Clinical Leaders, Operations, IT).
• Develop and maintain HCHB’s product messaging architecture and value frameworks.
• Translate complex technical capabilities into benefit driven narratives for specific audiences and verticals.
• Oversee creation of thought leadership, sales collateral, product videos, web content, and campaign messaging.
• Equip Sales and Customer Success teams with tools, training, and narratives to effectively position and sell HCHB solutions.
• Build competitive battlecards, ROI calculators, use cases, and customer success stories.
• Partner with RevOps to track campaign and product level performance metrics and optimize GTM effectiveness.
• Serve as the marketing voice in product strategy discussions, connecting customer insights to roadmap prioritization.
• Work closely with Product Management on naming, positioning, and messaging for roadmap initiatives.
• Support customer validation, beta testing, and launch planning for new innovations.
• Build, coach, and mentor a high performing product marketing team.
• Establish processes and best practices for launch management, messaging, and enablement.
• Foster a culture of collaboration, accountability, and results within the marketing organization.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• MBA or Master’s degree preferred.
• 10+ years of experience in B2B SaaS marketing, with at least 3 years in product marketing leadership roles.
• Proven success in launching and scaling enterprise SaaS products.
• Experience working cross functionally with Product, Sales, and Customer Success teams in a matrixed environment.
• Strong analytical and storytelling skills. Able to use data and insights to drive narrative and action.

Benefits

• This position does not provide sponsorship. All applicants should either be US Citizens or Permanent Residents eligible to work in the US without immigration restrictions.