Analyst overseeing targeted marketing campaigns across the Morgan Stanley website, app, and Shareworks. Collaborating with teams to manage project lifecycles and improve marketing operations.
About the role
- Marketing Operations Manager responsible for scaling marketing operations and managing systems for Hanover Research. Implementing strategies, managing technology, and optimizing performance metrics.
Responsibilities
- Create and maintain HubSpot templates, playbooks, and automation frameworks to scale marketing programs efficiently.
- Develop and implement marketing automation strategies aligned with business goals and best practices.
- Build and maintain marketing campaigns and key components including managing campaign data backfills, creating HubSpot workflows, forms, and pop ups, and building WordPress landing pages.
- Pull all send lists for email campaigns and build and execute email nurture campaign workflows in HubSpot.
- Build HubSpot Inbound Lead Scoring to prioritize sales' outreach and maintain HubSpot Lead Alert allocation to provide rapid marketing insight visibility to the sales teams.
- Troubleshoot and update HubSpot/Salesforce sync to improve process efficiencies.
- Evaluate HubSpot workflows and inbound data tagging for inefficiencies.
- Manage marketing data quality, tagging, lead lifecycle, segmentation, and compliance (GDPR, CCPA).
- Standardize and document marketing campaign processes and HubSpot workflows.
- Implement, manage, maintain, and troubleshoot marketing technology (MarTech) platforms.
- Manage the marketing technology platforms to deliver upon demand gen and sales team requests and needs.
- Ensure these tools integrate smoothly with each other and with sales, customer success, and data systems.
- Partner with Demand Gen team to update MarTech processes to match market changes.
- Manage campaign data flow and capture, scope data requirements and field mapping, and fill in operational and data gaps, to ensure our ability to track engagement and ROI across all marketing campaigns.
- Support the Demand Gen Team and Senior Email Marketing & Analytics Strategist with marketing performance reports and dashboards to track KPIs and other critical marketing metrics.
- Configure marketing reports, report types, page layouts, picklists, and other low-risk system changes in Salesforce to facilitate data and integration needs.
- Address the needs and requests of internal stakeholders (primarily demand gen and the sales team) including collecting and responding rapidly to platform troubleshooting.
Requirements
- A minimum of 3 - 5 years of experience in marketing operations, with a strong focus on marketing systems, processes, data, and performance measurement
- A Bachelor’s degree in Marketing, Communications, or Technology-related field is strongly preferred
- Exceedingly strong organizational skills– proven project management skills tackling multiple projects, clients, and timelines
- Strong analytical skills, enabling you to troubleshoot issues with marketing data capture, flow, and tagging processes
- Proven experience in Marketing Automation Platforms ( proficiency in HubSpot is a must), managing automation processes to ensure smooth operation, and CRM experience a must (Salesforce)
- Experience with intent data platforms (6Sense, Bombora) and chat platforms (Drift, Qualified)
- A deep understanding of data hygiene, analytics, and attribution
- Experience working in a fast-paced marketing team, and a flexible approach to problem solving and driving new solutions.
- Technical proficiency, excellent communication skills, and a drive to improve processes
- Project management software familiarity a plus
- General understanding of online marketing tactics and best practices
- Collaborative individual performer who enjoys working with a small, close-knit team.
Benefits
- Starting at 18+ days Paid Time Off
- 14 paid holidays including Martin Luther King Jr. Day, Juneteenth, and Indigenous People’s Day, and personal holidays
- 401(K) employer matching program
- Comprehensive health and dental benefits package
- Health and wellness packages with discounts to local gym
- Community service opportunities
- Unlimited snacks and beverages (when in the office)
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