Marketing Automation Specialist focused on building systems and automations for E1’s marketing department. Ensuring campaigns are measurable and optimised through data - driven decisions and reliable automation.
About the role
- Senior Marketing Operations Specialist optimizing multi-channel campaigns for GTreasury, a leading SaaS treasury and risk management solution provider. Ensure flawless execution and data integrity across marketing operations.
Responsibilities
- Own daily campaign execution - Manage the campaign calendar, deploy multi-channel campaigns, build HubSpot workflows, and coordinate launches across demand gen, field marketing, and events teams
- Build the reporting infrastructure - Create dashboards tracking qualified contacts, conversion rates, and pipeline generation; develop multi-touch attribution models in HubSpot; pull weekly performance reports for executive leadership
- Be the HubSpot expert - Administer HubSpot, troubleshoot integration issues with Rev Ops team, ensure data integrity, optimize lead routing and scoring, and QA test campaign flows end-to-end
- Drive operational excellence - Refine and document SOPs, optimize workflows to eliminate manual work, flag performance issues proactively, and support strategic operations initiatives
- Enable cross-functional success - Build baseline reports and dashboards across all marketing functions so the team can analyze performance and make data-driven strategic decisions
Requirements
- 3-5 years of marketing operations experience in B2B SaaS or enterprise software
- HubSpot certified - you know the platform inside and out
- Solid Salesforce experience - comfortable with campaign management, lead routing, data flows, and troubleshooting CRM-marketing automation integration
- Proven track record building dashboards, attribution models, and performance reports
- Strong Excel/Google Sheets skills for data analysis
- Meticulous attention to detail and process documentation
- Ability to manage multiple campaigns simultaneously without dropping balls
- Clear communicator who can translate technical details for non-technical stakeholders
Benefits
- Excellent medical, dental and vision insurance options
- HSA and FSA options + company HSA contributions
- 401K matching
- 100% paid parental leave
- 15 paid holidays + competitive PTO
- Flexible work environment
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