Role involves executing CRM campaigns focused on user engagement and relationship building. Requires experience with CRM tools and functional copy knowledge.
Responsibilities
Execute CRM campaigns aimed at building ongoing relationships with users;
Create segmentations and relationship journeys throughout the user lifecycle;
Measure, analyze, and optimize engagement and retention metrics;
Ensure campaigns are organized, executed, and monitored with a results-oriented focus.
Requirements
Experience with CRM and user relationship tools (Salesforce Marketing Cloud, HubSpot, RD Station, or similar);
Knowledge of functional copywriting focused on conversion and engagement;
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