Lifecycle Marketing Analyst creating and executing lifecycle campaigns in CRM for PayJoy. Help achieve financial stability for under - served customers in emerging markets through marketing strategies.
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Hybrid Product CRM Specialist
Posted 2 weeks ago
About the role
- Product CRM Specialist organizing campaigns and supporting marketing efforts at a leading energy company in Greece. Collaborating with sales and marketing teams to enhance customer engagement.
Responsibilities
- Plan and organize product campaigns in close collaboration with Marketing and Sales teams.
- Monitor campaign execution, analyze results and provide insights for improvement.
- Develop targeted CRM offers based on customer insights and segmentation.
- Recommend campaign management optimizations to maximize CRM opportunities.
- Support customer base analysis to enhance targeting and identify growth opportunities.
- Plan and implement product launch strategies, including marketing campaigns, sales training, and customer support.
Requirements
- At least three years in a similar role; prior experience in the energy sector will be considered as a strong plus.
- Bachelor's Degree in Marketing, Business Administration, Engineering or a related field.
- Experience in customer segmentation & product propositions based on data insights.
- Acquainted in collaborating with Marketing teams for ATL campaigns and communications.
- Comfortable in handling databases and spreadsheets, such as MS Office Excel.
- Tech-savvy; able to translate processes into effective IT workflows.
- Experienced in writing business requirements and monitoring the roll-out of product marketing processes in collaboration with the IT team.
- Strong analytical and numerical skills; focus on drawing data-driven, business-oriented insights.
- Very Good command of English language.
Benefits
- A competitive remuneration package, including additional health plan and other benefits
- A modern, dynamic working environment that inspires engagement and teamwork
- Opportunities for professional growth
- Complete access to all our targeted learning resources
- All the state-of-the-art tools you need to work
- A 24/7 support line and complementary events to support your holistic health
Job title
Job type
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Not specified
Degree requirement
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