Hybrid Senior Director – Brand, Social & Culture Partnerships

at Spindrift Beverage Co, Inc.

• Job title: Senior Director – Brand, Social & Culture Partnerships
• Job type: Full Time
• Experience level: Senior
• Salary: $170,000 - $200,000 per year
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Newton, United States

About the role

• Sr. Director leading brand, social, and cultural partnerships for Spindrift, a beverage company. Driving external storytelling and strategic partnerships to build brand relevance and consumer adoption.

Responsibilities

• Oversee influencer and creator partnerships (paid + earned), from micro-influencers to athletes and celebrity partners
• Build scalable, authentic creator programs that drive awareness, reach and engagement
• Ensure talent selection reflects Spindrift’s DNA and drives cultural relevance
• Measure and optimize influencer performance across key brand KPIs
• Develop and execute a strategic partnership roadmap aligned to Spindrift’s growth strategy and goals
• Identify, negotiate, and manage brand collaborations and partnerships, from concept to execution, across new and existing potential brand partners
• Own PR strategy and agency management
• Drive proactive storytelling moments, supporting product launches and brand narratives
• Secure meaningful media coverage that builds brand awareness and equity
• Develop press materials, messaging frameworks, and thought leadership opportunities
• Guide organic social strategy and content direction
• Identify emerging trends and opportunities to keep the brand relevant
• Lead measurement of social efforts, tracking key brand KPIs and optimizing strategy and content based on learnings
• Manage and mentor 3 direct reports across influencer, social, partnerships, PR, and community management
• Set clear KPIs, workflows, and priorities
• Foster a culture of teamwork, creativity and challenging status quo

Requirements

• Minimum 10 years of experience across brand partnerships, influencers, PR and social media
• Proven success in building and scaling consumer brands through relevant and meaningful cultural and social touchpoints
• Strategic thinker with the ability to execute at a high level
• Deep understanding of culture, trends, and consumer behavior
• Experience leading partnerships and managing talent/creator ecosystems
• Strong media relationships and PR fluency
• Comfortable negotiating deals and managing budgets
• Strong leader who can mentor and manage a team
• Highly collaborative and comfortable working cross-functionally
• Data-informed but creatively driven
• Passion for health, wellness, and purpose-driven brands

Benefits

• Medical, dental, and vision insurance, with an employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
• Company-paid life insurance, and a 401k retirement savings plan with a company match
• Monthly cell phone allowance
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
• Voluntary additional life insurance, short-term disability and long-term disability insurance
• Paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time