Hybrid Growth Marketing Manager – B2C

Posted 5 hours ago

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About the role

  • B2C Growth Marketing Manager at Flare driving awareness, acquisition, and conversion for their benefits products. Hands-on role combining strategy and execution for measurable growth.

Responsibilities

  • Lead the strategy, planning and execution of integrated, full‑funnel performance marketing campaigns across paid search, social, display, video, affiliates and owned channels (email, lifecycle/automation, SMS and print).
  • Own key performance metrics (CPL, CAC, ROAS), actively managing budgets and channel mix to hit and exceed commercial targets.
  • Build and refine audience strategies using first‑party data, including segmentation, lookalikes and remarketing for both in‑network and out‑of‑network audiences.
  • Drive continuous full‑funnel optimisation through structured A/B and multivariate testing, tailoring creative, messaging and experiences by channel and funnel stage.
  • Deliver clear performance reporting and insight dashboards, turning data into actionable recommendations that inform ongoing strategy and messaging.
  • Collaborate with network partners, publishers, automotive brands and internal growth marketing colleagues to design and run coordinated, high‑impact campaigns.
  • Scan the market for best practice, emerging trends and new tactics, and embed these into our performance marketing approach to stay ahead of benchmarks.

Requirements

  • Experience in growth or performance marketing within high‑growth environments, with a proven record of delivering measurable acquisition and revenue outcomes.
  • Hands‑on experience managing and optimising campaigns across Paid channels (Google, Meta, LinkedIn) and CRM campaigning with a strong focus on ROI.
  • Demonstrated capability in lifecycle and marketing automation, optimising full‑funnel journeys and triggered messaging for conversion and retention.
  • Experience developing conversion focused copy and campaigns across paid and owned channels.
  • Deep expertise in conversion rate optimisation and testing methodologies (A/B and multivariate), supported by advanced analytical skills to attribute performance and analyse ROAS.
  • Proficiency in GA4 and other performance analytics platforms, with strong communication and stakeholder skills to present insights and recommendations; experience in automotive or D2C consumer finance is highly regarded.

Benefits

  • Enjoy a flexible, hybrid workplace that brings balance to how you work, all of our centrally located offices come together for a number of in-person celebrations and social events
  • Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers
  • Benefit from our partnership with Sonder, which supports the wellbeing of our team members
  • Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance
  • Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more
  • Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution

Job title

Growth Marketing Manager – B2C

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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