Marketing Operations & Compliance Lead enhancing Sanofi's marketing strategy execution through optimized content operations and compliance. Collaborates with local teams to build a compliant and efficient content engine.
BR
Hybrid Senior Manager, Marketing Operations
Posted last week
About the role
- Senior Manager leading marketing operations to drive customer engagement and optimize strategies for BWH Hotels. Collaborating with teams to enhance marketing capabilities using Adobe tools.
Responsibilities
- Serve as the operational bridge between Marketing, Martech Platform team, eCommerce, Web & Mobile Product teams, Legal, internal data teams, and external creative and media agencies.
- Partner closely with Technology Management Office (TMO) to leverage existing Adobe and enterprise platforms to create workflow and content efficiencies.
- Engage with international partners to ensure brand consistency and alignment on operational processes for content creation
- Design and enforce end-to-end workflows for content planning, production, QA, approvals, trafficking, and personalization delivery.
- Configure advanced Adobe Workfront workflows and own AEM Assets configuration including metadata schemas, taxonomies, permissions, and rights management.
- Implement translation automation and modular content practices (experience fragments, design systems, AI-assisted content).
- Operationalize audience coordination and consent-based data usage in Adobe Real-Time CDP; launch and scale journey based orchestrations in Journey Optimizer.
- Standardize campaign intake, asset readiness, trafficking checklists, and QA; streamline handoffs to agencies/ad ops.
- Collaborate with internal technology teams creating dashboards in Adobe Customer Journey Analytics and Content Analytics; collaborate with internal data analysts to translate insights into process enhancements and content investment strategies.
- Ensure alignment with privacy (GDPR/CCPA), accessibility (ADA/WCAG), brand safety, and localization policies; maintain audit trails in Workfront and AEM.
- Act as a player/coach; create SOPs, playbooks, and training materials; mentor team members and build learning paths for Adobe and Workfront certifications.
Requirements
- Approximately 5+ years in Marketing Operations leadership roles, with proven experience integrating Adobe Experience Cloud and other marketing platforms.
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related field; or equivalent combination of education and experience.
- Deep expertise in Adobe Experience Cloud (AEM Assets, Workfront, RT-CDP, AJO, CJA – Certifications are a plus
- Proven administration/configuration experience: Building complex Workfront workflows, proofing, routing, approvals; AEM Assets templates, custom workflows, rendition and tagging automation; Integrated translation automation workflows.
- Experience integrating Adobe with other solutions/platforms (Salesforce, CDPs, DAMs, CMSs).
- Strong process design, workflow orchestration, and governance skills.
- Familiarity with privacy regulations, accessibility standards, and compliance frameworks.
- Ability to manage projects and collaborate across teams, including internal data analysts and external creative/media agencies.
- Excellent communication and organizational skills, paired with strong stakeholder management ability
- Understanding of hospitality industry dynamics and personalization strategies.
Benefits
- Medical/Dental/Vision available day one
- Vacation/Sick- accruals start day one
- Paid company holidays and personal holidays to celebrate what’s important to you
- 401K - company contribution and match (U.S.)
- Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
- Employee discounts/hotel discounts
- Free financial and health wellness programs
- Tuition Reimbursement
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
MB
Junior CRM and Marketing Automation Manager at made2GROW GmbH optimizing customer data and managing email marketing campaigns. Working in a hybrid environment based in Cologne, Germany.
Marketing Automation Specialist at Lafayette Federal Credit Union optimizing HubSpot suite to drive marketing and sales initiatives. Focus on enhancing member engagement and streamlining member journey.
Senior Manager leading regional field marketing operations at Lithia & Driveway. Driving marketing strategies to enhance customer loyalty and dealership performance across multiple locations.
Senior Manager for Retail Marketing Operations driving dealership performance through innovative strategies. Collaborating with leaders to boost customer loyalty and long - term growth across dealerships.
Marketing Operations Lead improving marketing technology at CV - Library. Responsible for optimizing marketing tech stack and collaborating across teams to enhance performance and growth.
Senior Manager, Marketing Operations at Litera driving marketing performance and operational excellence through technology and data analytics. Leading scalable growth across the marketing organization and collaborating with cross - functional teams.
Experiential Marketing Operations Specialist at Findasense managing budgeting, invoicing, and payment processes for experiential marketing initiatives. Collaborating with teams and partners across various functions.
Marketing Automation Manager at Novo Nordisk ensuring efficient execution of multichannel campaigns. Driving adoption of WhatsApp and SMS while managing day - to - day operations.
Senior Manager of Marketing Operations at AccessLex Institute overseeing marketing processes and data analysis. Collaborating with teams to improve efficiency and drive organizational growth.