Director of Marketing Operations leading campaign automation and data - driven marketing strategies. Overseeing marketing operations and collaborating closely with sales and leadership teams to drive revenue.
BR
Hybrid Senior Manager, Marketing Operations
Posted 3 months ago
About the role
- Senior Manager leading marketing operations to drive customer engagement and optimize strategies for BWH Hotels. Collaborating with teams to enhance marketing capabilities using Adobe tools.
Responsibilities
- Serve as the operational bridge between Marketing, Martech Platform team, eCommerce, Web & Mobile Product teams, Legal, internal data teams, and external creative and media agencies.
- Partner closely with Technology Management Office (TMO) to leverage existing Adobe and enterprise platforms to create workflow and content efficiencies.
- Engage with international partners to ensure brand consistency and alignment on operational processes for content creation
- Design and enforce end-to-end workflows for content planning, production, QA, approvals, trafficking, and personalization delivery.
- Configure advanced Adobe Workfront workflows and own AEM Assets configuration including metadata schemas, taxonomies, permissions, and rights management.
- Implement translation automation and modular content practices (experience fragments, design systems, AI-assisted content).
- Operationalize audience coordination and consent-based data usage in Adobe Real-Time CDP; launch and scale journey based orchestrations in Journey Optimizer.
- Standardize campaign intake, asset readiness, trafficking checklists, and QA; streamline handoffs to agencies/ad ops.
- Collaborate with internal technology teams creating dashboards in Adobe Customer Journey Analytics and Content Analytics; collaborate with internal data analysts to translate insights into process enhancements and content investment strategies.
- Ensure alignment with privacy (GDPR/CCPA), accessibility (ADA/WCAG), brand safety, and localization policies; maintain audit trails in Workfront and AEM.
- Act as a player/coach; create SOPs, playbooks, and training materials; mentor team members and build learning paths for Adobe and Workfront certifications.
Requirements
- Approximately 5+ years in Marketing Operations leadership roles, with proven experience integrating Adobe Experience Cloud and other marketing platforms.
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related field; or equivalent combination of education and experience.
- Deep expertise in Adobe Experience Cloud (AEM Assets, Workfront, RT-CDP, AJO, CJA – Certifications are a plus
- Proven administration/configuration experience: Building complex Workfront workflows, proofing, routing, approvals; AEM Assets templates, custom workflows, rendition and tagging automation; Integrated translation automation workflows.
- Experience integrating Adobe with other solutions/platforms (Salesforce, CDPs, DAMs, CMSs).
- Strong process design, workflow orchestration, and governance skills.
- Familiarity with privacy regulations, accessibility standards, and compliance frameworks.
- Ability to manage projects and collaborate across teams, including internal data analysts and external creative/media agencies.
- Excellent communication and organizational skills, paired with strong stakeholder management ability
- Understanding of hospitality industry dynamics and personalization strategies.
Benefits
- Medical/Dental/Vision available day one
- Vacation/Sick- accruals start day one
- Paid company holidays and personal holidays to celebrate what’s important to you
- 401K - company contribution and match (U.S.)
- Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
- Employee discounts/hotel discounts
- Free financial and health wellness programs
- Tuition Reimbursement
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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