About the role

  • Senior CRM Manager enhancing customer engagement across 16 countries. Focused on optimizing marketing strategies and campaign performances in a fast-paced environment.

Responsibilities

  • Own the delivery and continuous optimization of our marketing activation plan across 16 countries.
  • Audit the performance of existing activation campaigns and identify key areas for improvement.
  • Build, optimize, and scale an automated, personalized CRM marketing activation strategy.
  • Coordinate the CRM calendar in alignment with major seasonal, product, and brand milestones.
  • Define CRM campaigns quarterly priorities and goals, and ensure flawless execution.
  • Collect and analyze qualitative and quantitative data and share actionable insights with marketing and product stakeholders.
  • Monitor and optimize marketing activation performance on a weekly basis.
  • Implement a rigorous test-and-learn framework (A/B testing, experimentation).
  • Create strong feedback loops with stakeholders to share learnings and inform future decisions.

Requirements

  • 8+ years of experience in CRM, ideally in fast-paced, data-driven environments.
  • Solid e-commerce background, with a strong grasp of digital customer journeys.
  • Hands-on experience with Braze is a strong advantage.
  • Well-rounded skill set combining analytical/statistical capabilities, business acumen, and clear communication.
  • Deep understanding of online customer behaviour, segmentation, and lifecycle dynamics.
  • Excellent communication skills, with the ability to collaborate effectively across countries and multicultural teams.
  • Data-informed decision maker, capable of translating insights into actionable business strategies.
  • Proactive, self-driven mindset, comfortable navigating a fast-moving, constantly evolving environment.

Benefits

  • Hybrid work policy requiring 3 days onsite per week
  • Professional development opportunities

Job title

Senior CRM Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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