Senior CRM Manager enhancing customer engagement across 16 countries. Focused on optimizing marketing strategies and campaign performances in a fast-paced environment.
Responsibilities
Own the delivery and continuous optimization of our marketing activation plan across 16 countries.
Audit the performance of existing activation campaigns and identify key areas for improvement.
Build, optimize, and scale an automated, personalized CRM marketing activation strategy.
Coordinate the CRM calendar in alignment with major seasonal, product, and brand milestones.
Define CRM campaigns quarterly priorities and goals, and ensure flawless execution.
Collect and analyze qualitative and quantitative data and share actionable insights with marketing and product stakeholders.
Monitor and optimize marketing activation performance on a weekly basis.
Implement a rigorous test-and-learn framework (A/B testing, experimentation).
Create strong feedback loops with stakeholders to share learnings and inform future decisions.
Requirements
8+ years of experience in CRM, ideally in fast-paced, data-driven environments.
Solid e-commerce background, with a strong grasp of digital customer journeys.
Hands-on experience with Braze is a strong advantage.
Well-rounded skill set combining analytical/statistical capabilities, business acumen, and clear communication.
Deep understanding of online customer behaviour, segmentation, and lifecycle dynamics.
Excellent communication skills, with the ability to collaborate effectively across countries and multicultural teams.
Data-informed decision maker, capable of translating insights into actionable business strategies.
Proactive, self-driven mindset, comfortable navigating a fast-moving, constantly evolving environment.
Benefits
Hybrid work policy requiring 3 days onsite per week
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