Director responsible for end - to - end growth agenda for KFC US menu. Leads menu strategy and innovation, ensuring commercial planning aligns with brand objectives.
About the role
- Product Marketing Manager at Arcade responsible for product storytelling and customer engagement across various channels. Collaborate with cross-functional teams to translate product features into customer narratives and drive marketing strategies.
Responsibilities
- Own how Arcade shows up for buyers, customers, and audiences
- Drive customer feedback flow into Arcade
- Manage product communications cadence and quality
- Execute product releases and build competitive context
- Work with product and engineering on customer-ready narratives
- Engage with customers through direct conversations and sales calls
- Provide guidance and context to sales teams on market and buyer behavior
- Apply new AI and marketing tools to enhance work efficiency and quality
Requirements
- 3–5 years of PMM experience
- Clear, tasteful storyteller with strong editorial judgment
- Decisive, cross-functional driver
- Stay continuously close to customers and competitors
- Proactive partner to the field
- Ownership of decisions and strategies
- Nice to Have: Experience in fast-paced innovation, building competitive intelligence, hosting customer events, familiarity with AI marketing tools
Benefits
- Competitive salary and meaningful equity
- Unlimited PTO and sick days
- 401k, and top tier Health, Dental and Vision insurance
- Remote work stipend and commuter benefits
- Meeting light culture
- Biannual company retreats
- Latest productivity software such as Notion, Linear and Superhuman
- A team that values diversity and inclusion
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