Hybrid CRM Marketing Manager – Nurses

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About the role

  • CRM Marketing Manager for DACH Nursing Team at AMBOSS. Focus on multichannel campaigns to support nurses' needs and engagement.

Responsibilities

  • Focus on implementing and optimizing multichannel campaigns and automations using Braze
  • Drive content-aware CRM execution by identifying existing AMBOSS content to repurpose within CRM flows
  • Prepare content briefs for new assets across email, push, and in-product messaging
  • Develop subject lines, CTAs, copy outlines, and message tests to improve engagement and maximize channel ROI
  • Create full content outlines for email templates and collaborate with design and product marketing teams
  • Support delivery of all CRM activity in key markets, including optimization, reporting, and performance tracking
  • Support experimentation and rollout of new CRM channels for AMBOSS
  • Use data and customer insights to continuously improve engagement and drive growth in the nurses segment

Requirements

  • Experience in a multichannel CRM environment (mobile/email/web)
  • Excellent German writing and editing skills (native-level/C2)
  • Growth mindset with an interest in experimenting with messaging, tone, subject lines, and content formats
  • Strong interest in content strategy
  • Familiarity with marketing automation platforms (e.g., Braze, HubSpot)
  • Basic knowledge of HTML and CSS
  • Strong communication skills and ability to align stakeholders

Benefits

  • Innovative benefits package designed to support financial, physical, and mental wellbeing
  • Employee benefits that help you feel valued and empowered
  • Work–life harmony

Job title

CRM Marketing Manager – Nurses

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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