Lead the growth strategy and marketing tech evolution at Afya, focusing on educational data and performance integration. Transforming healthcare with technology and data-driven solutions.
Responsibilities
Lead the growth strategy for undergraduate student recruitment;
Evolve the marketing technology stack (MarTech);
Integrate data, technology, and performance into personalized and scalable journeys;
Foster a culture of experimentation and continuous improvement;
Ensure data governance and data quality.
Requirements
Strong experience in growth and MarTech;
Proficiency with CRM, marketing automation, and media platforms;
Proficient in Power BI and data analysis;
Strategic planning and OKR/KPI management;
Experience negotiating with technology vendors.
Benefits
Meal allowance / meal voucher;
Flexible hours and assignments (for remote roles);
Transportation voucher (for hybrid or on-site roles);
Profit-sharing (PLR);
Multi-benefits: flexible benefit via Flash Card to use as you prefer;
Gympass / Wellhub;
Psicologia Viva (online platform for consultations with psychologists and nutritionists);
Health and dental insurance;
Life insurance;
Extended parental leave (up to 6 months for mothers and 20 days for fathers);
Rede D'Ór: support and resources for maternal and newborn health through an accredited network of nurses;
Partnership with the local SESC (varied programming in education, health, culture, leisure, and social assistance);
Birthday Day Off (one day off to take on your birthday or during your birthday month);
Learning platform with various courses to enhance your knowledge (UCA);
Language academy (AIA);
Leadership development program;
Discounts on undergraduate and graduate courses at Afya educational units;
Premium subscription to Afya iClinic and Afya Whitebook
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