Senior Manager of Marketing Operations at AccessLex Institute overseeing marketing processes and data analysis. Collaborating with teams to improve efficiency and drive organizational growth.
Responsibilities
Oversee and streamline marketing operations to improve efficiency and effectiveness across campaigns and initiatives.
Continuously evaluate and improve marketing workflows to ensure optimal performance.
Develop and implement detailed project plans outlining key milestones, deliverables, timelines, and resource allocation.
Use data-driven insights and market research to inform marketing strategies and decision-making processes.
Gather and synthesize data from all marketing channels to evaluate campaign effectiveness, identify trends, and support strategic decisions.
Create and maintain performance reports to track marketing effectiveness and ROI, providing actionable insights to stakeholders.
Develop department-wide budget for all marketing expenses as part of the annual budget/planning process.
Requirements
Bachelors degree in Marketing, Business Administration, or a related field
Minimum of 5-7 years of experience in marketing operations, with at least 3 years in a leadership role
Strong strategic planning and project management skills
Excellent analytical and data interpretation abilities
Proficiency in marketing technology platforms and tools
Experience with Asana and Google Analytics is preferred
Strong business acumen and understanding of financial principles.
Ability to work in a fast-paced, dynamic environment.
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