Growth Marketing Lead overseeing user acquisition performance for mobile apps at ReachMobi. Responsible for managing marketing budgets and developing scalable growth strategies.
About the role
- Lead Global Growth and Channel Marketing strategies for Heart Failure business at Abbott. Serve as a strategic partner influencing patient and provider engagement and health system interactions.
Responsibilities
- Lead the development and execution of a robust Heart Failure brand and channel strategy
- Serve as a strategic partner to cross-functional teams— telling the value story of our franchises that shape how we engage with patients, providers, and health systems
- Design and operationalize global brand strategy plans in service of commercial, brand and product strategies that ensure operational efficiencies across the globe
- Define the vision and narrative for how products and services are presented to suit customer journeys and consumer objectives
- Establish, deploy and continually evolve global standards across multi-channel metrics
- Assess and develop a successful Marketing Strategy including digital and non-digital media
- Define a comprehensive Project Plan, inclusive of timelines, milestones, deliverables, partnership/ vendors, resource requirements, and budget
- Develop in-depth Marketing Action Plans that define messaging/content, frequency, KPIs and expected ROI by product, by channel, and by customer/ patient segment
- Develop and own a consistent, proven marketing framework
- Diligently monitor marketing innovation among competitors
- Continuously drive meaningful marketing innovation across HF and across all channels
- Identify, recruit, develop and/or train, in partnership with country/regional commercial leaders
- Manage a team of high-performing individuals and managers
- Provide informal and formal coaching in alignment with organizational objectives
- Lead cross functional teams to develop sustained and scaled functional programs
- Manage quarterly and annual budgets and effectively allocates resources
Requirements
- Bachelor’s Degree in Communications, Marketing/Advertising, Business, Life Sciences, or related field (MBA preferred)
- Minimum 5 years of Group Marketing manager level experience with HCP marketing
- Minimum 3 years of global experience in independently leading a brand marketing function within a multinational corporation at the director level
- Marketing experience: Progressive responsibilities in brand and digital marketing at a health care company
- Robust experience with digital marketing and the use of AI to augment growth marketing strategy development and tactical measurement
- 10+ years of demonstrated experience at a managerial level in medical device
- Extensive experience in HCP marketing
- Strong interpersonal and people management skills
- Strong analytical and project management skills
- Must demonstrate ability to effectively prioritize projects that align with corporate priorities
- Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results
- Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
- Multi-tasks, prioritizes and meets deadlines in timely manner
- Strong organizational, planning, and follow-up skills and ability to hold others accountable
- Experience working in a broader enterprise/cross division business unit model preferred
- Ability to work in a highly matrixed and geographically diverse business environment
- Ability to work effectively within a team in a fast-paced changing environment
Benefits
- Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans
- EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
- EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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