VP responsible for customer retention strategy and budget in Digital Sportsbook business. Overseeing marketing spend and operational execution to meet profitability KPIs.
Responsibilities
Developing and implementing a long-term vision for customer retention
Accountable for delivery against revenue and profitability metrics, ensuring reinvestment is set to meet targets and maximize return
Create a communication strategy outline for the digital business
Embedding a culture of collaboration within the Customer Retention team
Setting and refining the strategy for launches into new markets
Establish and develop a framework for investment testing and learning
Oversee the execution of strategic plans, marketing spend and yield
Provides guidance to the teams on the loyalty program, segmentation, and communication strategies
Guides the promotions team, CRM, corporate and digital marketing teams to develop and finalize executional details of promotions and contests
Requirements
Bachelor’s degree in Marketing or similar field
Minimum seven years of experience in a senior leadership position; sports betting and digital preferred
Strong communication and organizational skills
Creative, innovative problem-solving skills
Ability to develop working relationships with peers and coordinate activities with operating departments
Ability to analyze competitive information and internal financial information and develop plans with measurable results
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes
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