About the role

  • Developing and implementing a long-term vision for customer retention
  • Accountable for delivery against revenue and profitability metrics, ensuring reinvestment is set to meet targets and maximize return
  • Create a communication strategy outline for the digital business
  • Embedding a culture of collaboration within the Customer Retention team
  • Setting and refining the strategy for launches into new markets
  • Establish and develop a framework for investment testing and learning
  • Oversee the execution of strategic plans, marketing spend and yield
  • Provides guidance to the teams on the loyalty program, segmentation, and communication strategies
  • Guides the promotions team, CRM, corporate and digital marketing teams to develop and finalize executional details of promotions and contests

Requirements

  • Bachelor’s degree in Marketing or similar field
  • Minimum seven years of experience in a senior leadership position; sports betting and digital preferred
  • Strong communication and organizational skills
  • Creative, innovative problem-solving skills
  • Ability to develop working relationships with peers and coordinate activities with operating departments
  • Ability to analyze competitive information and internal financial information and develop plans with measurable results
  • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
  • Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes

Benefits

  • medical, vision, and dental insurance
  • life insurance
  • disability insurance
  • 401(k)-matching program
  • paid Flexible Time Off
  • paid company holidays

Job title

VP Sportsbook, Customer Retention

Job type

Experience level

Lead

Salary

$190,000 - $275,000 per year

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job