VP responsible for customer retention strategy and budget in Digital Sportsbook business. Overseeing marketing spend and operational execution to meet profitability KPIs.
Responsibilities
Developing and implementing a long-term vision for customer retention
Accountable for delivery against revenue and profitability metrics, ensuring reinvestment is set to meet targets and maximize return
Create a communication strategy outline for the digital business
Embedding a culture of collaboration within the Customer Retention team
Setting and refining the strategy for launches into new markets
Establish and develop a framework for investment testing and learning
Oversee the execution of strategic plans, marketing spend and yield
Provides guidance to the teams on the loyalty program, segmentation, and communication strategies
Guides the promotions team, CRM, corporate and digital marketing teams to develop and finalize executional details of promotions and contests
Requirements
Bachelor’s degree in Marketing or similar field
Minimum seven years of experience in a senior leadership position; sports betting and digital preferred
Strong communication and organizational skills
Creative, innovative problem-solving skills
Ability to develop working relationships with peers and coordinate activities with operating departments
Ability to analyze competitive information and internal financial information and develop plans with measurable results
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes
Global Manager leading customer retention programs for NinjaOne responsible for team oversight and strategy. Driving performance metrics across regions while ensuring customer satisfaction and financial outcomes.
Manage CRM Customer Journey & Retention strategies for Nordic leisure travel company, optimizing customer experiences and loyalty through data - driven insights and collaboration.
Global Customer Success & Retention Manager at Progyny Global ensuring strong client relationships and satisfaction. Responsible for onboarding, engagement, and performance monitoring for employer clients in Berlin.
Customer Loyalty Specialist for Zippy Shell handling sales retention through customer communication. Analyzing cancellation requests to negotiate and retain customer loyalty in a call center environment.
Lead the full retention funnel: design lifecycle campaigns, automated email and in - app journeys, and run experiments. Use quantitative and qualitative analysis to identify churn drivers and collaborate cross - functionally to improve product adoption and long - term retention.
(Senior) CRM & Retention Manager:in at buah focusing on innovative retention strategies in the snack market. Overseeing retention metrics, CRM campaigns, and strategic growth initiatives.
Retention Specialist at Culligan Quench handling cancellation requests and preventing churn. Collaborating with internal teams to strengthen customer retention in a hybrid work environment.
Client Retention Specialist supporting customers of TD Merchant Solutions by providing expert guidance and legendary experiences. Delivering solutions through inbound and outbound service interactions in a hybrid work environment.
Customer Retention Executive improving client relationships and reducing churn for small business accounting services. Engage with clients, analyse usage patterns, and collaborate with internal teams for effective solutions.
Marketing Specialist managing successful sales and renewals of health insurance accounts. Responsible for executing marketing plans, developing proposals, and maintaining relationships within assigned territory.