Executive Assistant providing high - level support for CMO & EVP of Global Communications at NYC Tourism + Conventions. Coordinating meetings, managing schedules, and supporting strategic initiatives.
About the role
- VP of Marketing at Foods Connected leading global marketing strategy across EMEA, APAC, and North America during a pivotal scale-up phase. Focusing on digital marketing and account-based marketing strategies.
Responsibilities
- Define and own the global marketing vision, strategy, and roadmap aligned with scale-up growth objectives.
- Lead annual and quarterly planning for communications, and customer acquisition budgets, with flexibility to adapt to evolving business needs.
- Oversee global demand generation strategy across all market segments and geographies.
- Partner with Head of Product to define go-to-market positioning, customer segmentation, and value propositions.
- Spearhead go-to-market strategies for new product launches, vertical expansion, and M&A brand integration.
- Demonstrated success in developing and executing account-based marketing (ABM) strategies in collaboration with sales.
- Strong background in product marketing, including go-to-market planning, positioning, messaging, and competitive analysis across multiple verticals.
- Coordinate regional marketing efforts across EMEA, APAC, and North America, ensuring consistency in brand while respecting local market needs.
- Contribute to M&A due diligence by assessing brand strength, market reputation, and marketing capabilities of target companies.
- Build, mentor, and scale a high-performing marketing team with clear KPIs and development pathways.
- Evaluate and implement best-in-class MarTech stack solutions to support scale.
Requirements
- Bachelor’s degree in a related field and 8+ years of progressive marketing leadership experience, including team management and strategic planning.
- 10+ years in B2B Enterprise SaaS marketing, ideally within the Food or Manufacturing sectors.
- Proven success in scaling marketing functions and driving measurable growth in scale-up environments.
- Experience in M&A communications, brand integration, and post-acquisition marketing strategy.
- Demonstrated success in leading global marketing teams and coordinating regional efforts across EMEA, APAC, and North America.
- CIM Diploma or equivalent certification preferred.
- HubSpot or Salesforce: End-to-end campaign automation, lead scoring, segmentation, and reporting.
- Integration with sales pipelines, customer success workflows, and product usage data.
- ZoomInfo, Clearbit, LinkedIn Sales Navigator: Enhance lead profiles, enrich CRM data, and personalise outreach.
- Google Analytics 4 (GA4), Hotjar, Mixpanel, or Heap: Track user behaviour, funnel performance, and conversion paths.
- Execute account-based marketing strategies and coordinate global campaigns.
- Experience marketing SaaS products in regulated B2B industries (e.g. food, manufacturing, or supply chain) is highly desirable.
- Manage multilingual content and ensure consistent brand messaging across markets.
Benefits
- Competitive Base Salary
- Private Healthcare including Dental & Vision
- Clear Career Progression with supported L&D opportunities
- Generous Holiday Package - 25 Days + 10 Public Holidays
- Employee Wellness Program and Classes including Yoga & Circuit Training
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior Director of Marketing defining marketing vision and strategy for fintech company. Leading global marketing efforts to drive demand and revenue growth.
Director leading Customer engagements and managing a team at Analytic Partners. Focusing on customer analytics and business growth for major advertisers.
Head of Marketing responsible for growth strategies at an AI - powered SaaS company. Focusing on user acquisition, product marketing, and leading the marketing team.
Head of Marketing leading the marketing strategy at drink&paint. Focusing on brand - building, performance, and team leadership in a dynamic startup environment.
Head of Marketing leading the launch of frexalimab, a neurology asset for Multiple Sclerosis. Join Sanofi in transforming care for patients with immune challenges.
Lead US marketing strategy as Head of Marketing for Sanofi's neuromuscular brand. Shape market understanding and go - to - market plan for a late - stage neurology asset.
Director of Marketing & Partnerships responsible for functional strategy and execution driving business outcomes at Zendrop. Leading marketing organization and cross - functional initiatives to achieve growth.
Associate Marketing Director leading commercial strategies and marketing excellence in pharmaceutical company. Driving growth across BA West affiliates in collaborative environment in Ørestad, Copenhagen.
Head of Marketing leading and executing global marketing strategies for sports media platform. Collaborating with teams to enhance brand visibility and drive growth.