Senior Director of Marketing leading marketing and communications strategies for Catholic Charities. Collaborating with the CEO and teams to enhance visibility and support fundraising efforts in New York.
About the role
- VP of Marketing at Foods Connected leading global marketing strategy across EMEA, APAC, and North America during a pivotal scale-up phase. Focusing on digital marketing and account-based marketing strategies.
Responsibilities
- Define and own the global marketing vision, strategy, and roadmap aligned with scale-up growth objectives.
- Lead annual and quarterly planning for communications, and customer acquisition budgets, with flexibility to adapt to evolving business needs.
- Oversee global demand generation strategy across all market segments and geographies.
- Partner with Head of Product to define go-to-market positioning, customer segmentation, and value propositions.
- Spearhead go-to-market strategies for new product launches, vertical expansion, and M&A brand integration.
- Demonstrated success in developing and executing account-based marketing (ABM) strategies in collaboration with sales.
- Strong background in product marketing, including go-to-market planning, positioning, messaging, and competitive analysis across multiple verticals.
- Coordinate regional marketing efforts across EMEA, APAC, and North America, ensuring consistency in brand while respecting local market needs.
- Contribute to M&A due diligence by assessing brand strength, market reputation, and marketing capabilities of target companies.
- Build, mentor, and scale a high-performing marketing team with clear KPIs and development pathways.
- Evaluate and implement best-in-class MarTech stack solutions to support scale.
Requirements
- Bachelor’s degree in a related field and 8+ years of progressive marketing leadership experience, including team management and strategic planning.
- 10+ years in B2B Enterprise SaaS marketing, ideally within the Food or Manufacturing sectors.
- Proven success in scaling marketing functions and driving measurable growth in scale-up environments.
- Experience in M&A communications, brand integration, and post-acquisition marketing strategy.
- Demonstrated success in leading global marketing teams and coordinating regional efforts across EMEA, APAC, and North America.
- CIM Diploma or equivalent certification preferred.
- HubSpot or Salesforce: End-to-end campaign automation, lead scoring, segmentation, and reporting.
- Integration with sales pipelines, customer success workflows, and product usage data.
- ZoomInfo, Clearbit, LinkedIn Sales Navigator: Enhance lead profiles, enrich CRM data, and personalise outreach.
- Google Analytics 4 (GA4), Hotjar, Mixpanel, or Heap: Track user behaviour, funnel performance, and conversion paths.
- Execute account-based marketing strategies and coordinate global campaigns.
- Experience marketing SaaS products in regulated B2B industries (e.g. food, manufacturing, or supply chain) is highly desirable.
- Manage multilingual content and ensure consistent brand messaging across markets.
Benefits
- Competitive Base Salary
- Private Healthcare including Dental & Vision
- Clear Career Progression with supported L&D opportunities
- Generous Holiday Package - 25 Days + 10 Public Holidays
- Employee Wellness Program and Classes including Yoga & Circuit Training
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