Senior Director of Marketing defining marketing vision and strategy for fintech company. Leading global marketing efforts to drive demand and revenue growth.
About the role
- Director of Marketing & Partnerships responsible for functional strategy and execution driving business outcomes at Zendrop. Leading marketing organization and cross-functional initiatives to achieve growth.
Responsibilities
- Own the functional strategy and execution for marketing and partnerships, driving measurable impact across revenue, acquisition, conversion, and growth
- Lead and scale Zendrop’s marketing organization across paid acquisition, lifecycle marketing, SEO, CRO, design, development, and partnerships
- Assess market trends, competitive landscape, and operational risk to inform marketing and partnership strategy
- Set clear priorities, goals, and performance metrics aligned to company objectives
- Own influencer, affiliate, and strategic partnership relationships, including negotiation, deal structure, incentives, and performance management
- Approve and oversee major partnership agreements and revenue-driving collaborations
- Partner closely with product and engineering to drive product-led growth, in-app conversion, and monetization initiatives
- Lead go-to-market planning and execution for launches, promotions, and new initiatives
- Ensure marketing data, dashboards, and reporting are accurate, visible, and used to guide decision-making
- Act as the escalation point for high-impact performance, execution, or partner-related issues
- Collaborate directly with executive leadership on company-wide growth initiatives
- Manage budgets, staffing plans, and operational excellence for the marketing and partnerships function
- Build scalable systems, SOPs, and workflows to standardize decision-making and increase execution velocity
Requirements
- 8+ years of experience in marketing, growth, partnerships, or related leadership roles
- Proven experience owning functional strategy and driving business-critical outcomes
- Demonstrated ability to lead and develop cross-functional marketing teams, including senior individual contributors
- Strong background in partnerships, affiliates, and influencer-driven revenue models
- Deep understanding of CRO, experimentation, funnels, and conversion optimization
- Data-driven mindset with experience defining KPIs, dashboards, and performance frameworks
- Strong business acumen with the ability to evaluate investment decisions, tradeoffs, and ROI
- Excellent negotiation skills with experience structuring and closing complex partnership deals
- Experience collaborating closely with product and engineering teams
- Operator-first mentality with the ability to balance strategic thinking and hands-on execution
- Strong leadership presence and ability to influence senior stakeholders
- Exceptional communication, prioritization, and decision-making skills.
Benefits
- Flexible PTO policy
- Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
- 401(k) retirement plan with employer match to support your long-term financial goals
- Career development and growth opportunities
- A collaborative and inclusive work environment
- Opportunity to shape and grow a dynamic startup
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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