Senior Director of Marketing defining marketing vision and strategy for fintech company. Leading global marketing efforts to drive demand and revenue growth.
About the role
- Director leading Customer engagements and managing a team at Analytic Partners. Focusing on customer analytics and business growth for major advertisers.
Responsibilities
- The Director role is responsible for leading and cultivating Customer engagements and building and managing a team of consultants and analysts in the delivery of our solutions to major advertisers.
- Strategically manage a portfolio of accounts and provide thought leadership to delight the Customer; Understanding Customer business objectives and provide actionable insights and recommendations for analytic engagements.
- Provide hands-on Team leadership to ensure timely and effective Customer deliverables.
- Drive efficient and effective Customer delivery, with an eye on account profitability.
- Lead the team to develop and deliver insightful presentations that demonstrate tangible value and Customer impact.
- Manage towards revenue and profitability goals.
Requirements
- Bachelor’s degree or above (ideal areas of study/related study include: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing)
- 10+ years of experience with marketing mix modeling, digital media analysis, business focused analytics, advertising effectiveness analysis or other related statistical modeling experience
- Proficient working knowledge of Microsoft PowerPoint and Excel
- Highly analytical with strong problem-solving skills and attention to detail
- Strong Project Management skills with the ability to organize and prioritize schedules
- Strong customer management skills to handle tricky situations diplomatically and manage customer expectations
- Experience leading and working with a team developing and delivering presentations with insights that deliver value to customers
- Proven success with customer delivery of advanced analytics programs such as marketing mix modeling and unified measurement
- The ability to occasionally travel domestically and/or internationally
- Excellent verbal and written communication skills
Benefits
- annual cash bonus
- equity
- paid holidays
- open PTO
- medical
- dental
- vision
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