Head of Marketing leading the marketing strategy at drink&paint. Focusing on brand - building, performance, and team leadership in a dynamic startup environment.
About the role
- Head of Marketing responsible for growth strategies at an AI-powered SaaS company. Focusing on user acquisition, product marketing, and leading the marketing team.
Responsibilities
- Own the end-to-end marketing strategy for Rate Me More
- Define and execute go-to-market strategy for SMBs and agencies
- Drive user acquisition, activation, retention, and revenue
- Lead Product Marketing (positioning, messaging, pricing, launches)
- Scale paid acquisition (Google, Meta, TikTok, LinkedIn)
- Own SEO, content, and conversion optimization
- Manage ProductHunt, AppSumo, LTDs, and launch campaigns
- Build and manage affiliate & partnership programs
- Collaborate closely with Product & Founders on roadmap and growth experiments
- Track and report key metrics (CAC, LTV, MRR growth, churn)
- Build and lead the marketing team as the company scales
Requirements
- 5+ years of experience in B2B SaaS marketing
- Proven track record of scaling a SaaS product
- Strong experience in growth marketing & performance marketing
- Deep understanding of SMB and local business marketing
- Experience launching products on ProductHunt / LTD platforms
- Strong analytical mindset (funnels, attribution, experiments)
- Excellent copywriting and storytelling skills
- Comfortable working in a fast-moving startup environment
- Bonus: Experience in AI products, MarTech, or SaaS tools
Benefits
- High-impact leadership role with real ownership
- Competitive salary + equity / ESOP
- Work directly with founders
- Fully remote / hybrid flexibility
- Opportunity to build and lead the marketing org from scratch
- Massive growth potential in a fast-scaling AI product
- Freedom to experiment, ship fast, and own results
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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