Senior Director of Marketing defining marketing vision and strategy for fintech company. Leading global marketing efforts to drive demand and revenue growth.
About the role
- Head of Marketing leading the launch of frexalimab, a neurology asset for Multiple Sclerosis. Join Sanofi in transforming care for patients with immune challenges.
Responsibilities
- Serve as the primary owner of US market understanding for frexalimab.
- Translate clinical data and emerging evidence into US-relevant value narratives for HCPs, patients, and payers.
- Lead US-focused market research, insight generation, and forecasting efforts.
- Design the US go-to-market strategy for frexalimab including positioning, segmentation, targeting hypotheses, and launch sequencing.
- Define a clear US strategy for differentiation in a crowded market.
- Partner closely with Market Access to inform early pricing, access, and reimbursement scenarios.
- Define launch readiness requirements across marketing, medical, access, sales, patient services, and operations.
- Lead development of the US Brand Plan and US Launch Plan.
Requirements
- Bachelor’s degree required; advanced degree (MBA, scientific or clinical degree) preferred.
- Minimum of 10 years of experience in US commercial roles within biopharma, with significant marketing and launch experience.
- Demonstrated success in pre-launch strategy development and/or leading major product launches in the US.
- Strong understanding of the US healthcare environment, including payer dynamics, access considerations, and specialty care commercialization.
- Proven ability to lead in highly ambiguous, matrixed environments, influencing without direct authority.
- Excellent strategic thinking, analytical capability, and ability to translate complexity into clear, actionable plans.
- Strong communication and storytelling skills, with executive presence and credibility.
- Patient-centric mindset with a strong sense of integrity and accountability.
Benefits
- health and wellbeing benefits including high-quality healthcare
- prevention and wellness programs
- at least 14 weeks’ gender-neutral parental leave
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