Lead global product marketing strategy for Deputy, a SaaS platform for workforce management. Drive revenue and position the company as an AI - first platform for hourly workers.
About the role
- Create compelling messaging and value propositions for long-term care products customized for BGAs/agencies, agents, consumers, and distribution partners
- Lead GTM planning and execution for new product launches and enhancements, ensuring alignment with product, sales, compliance, and marketing teams
- Collaborate with stakeholders to develop and execute omnichannel marketing campaigns
- Partner with content and creative teams to develop marketing collateral: sales material, digital resources, email campaigns, video content, interactive experiences, and social media assets
- Equip wholesalers, agents, and distribution partners with tools, collateral, and training to position solutions effectively
- Monitor industry trends, competitive landscape, and agent/client needs to inform marketing decisions
- Define KPIs and analyze campaign performance to inform strategy and improve ROI
- Work with Product Management, Sales, Compliance, Legal, and IT to ensure unified execution and regulatory compliance
- Report to Sr. Director of Product Marketing as an independent contributor
- Travel as necessary for remote candidates
Requirements
- Minimum of 7 years’ experience in product marketing, preferably in financial services or insurance
- Strong understanding of insurance, annuities, and the Brokerage/Intermediary distribution channel
- Ability to distill complex financial products into compelling, easily understood messaging
- Successful collaborations with product and sales teams to drive impactful outcomes
- Proven record as a central contributor to GTM planning and execution initiatives
- Hands-on familiarity with CRMs, marketing automation tools, and other sales enablement technologies
- Strong project management capabilities, adept at juggling multiple priorities simultaneously
- Exceptional written and verbal communication skills
- Bachelor's degree or relevant work experience
Benefits
- Competitive Compensation & Total Rewards Incentives
- Comprehensive Healthcare Coverage
- Multiple 401(k) Savings Plan Options
- Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
- Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
- Disability, Life, and Long Term Care Insurance
- Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
- Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
- Caregiver and Mental Health Support Services
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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