VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
About the role
- Senior Product Marketing Manager bridging customer insights and business strategy at a renewable energy tech startup. Leading product marketing initiatives to drive measurable outcomes.
Responsibilities
- Act as connective tissue across teams, bringing the customer's perspective to business decision-making
- Lead market research, category analysis and customer segmentation to keep Amber close to customers and inform strategy
- Own the core value propositions for each segment including positioning and language fit
- Identify customer misconceptions early and provide strategic guidance on how to address them
- Help the business see around corners by highlighting emerging opportunities and risks
- Partner with Product Managers to develop and execute go-to-market strategies for new features and integrations
- Lead launches across direct-to-consumer and B2B2C channels with the goal of driving customer value and installer partner success
- Design test-and-learn approaches to validate GTM strategies and continuously improve results
- Define and coordinate development of marketing resources used across D2C, B2B2C, and Operations teams
- Build scalable systems for creating, managing and distributing marketing materials across the business
- Drive continuous improvement in the quality and effectiveness of all customer touchpoints
- Own the strategic direction of Amber's marketing website (excluding quote and signup flows)
- Define how we tell our story within brand guidelines and ensure our web presence reflects our category-leading position
- Develop and execute content roadmap and coordinate SEO strategy
Requirements
- 5+ years in product marketing, preferably in consumer tech, subscription businesses, or high-growth startups
- Proven track record of taking products to market and driving measurable business outcomes
- Strong business acumen – you understand P&Ls, growth levers, and how marketing drives commercial success
- Exceptional communication skills across mediums and audiences (written, visual, verbal)
- Data-driven decision maker who combines strong intuition with rigorous analysis
- Experience developing and applying customer and market research
Benefits
- Be part of a growing technology start-up that will shape the future of renewable energy in AU
- Exciting coworking location in the CBD
- Flexible working hours with provision for regular work from home arrangements
- Equitable gender-neutral parental leave policies
- An external Employee Assistance Plan for mental health support
- Competitive salary and equity
- Annual Learning & Development budget to support your personal growth
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