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GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
About the role
- Coordinate and manage the go-to-market execution for Calero’s SaaS Management offerings – from market analysis and launch planning to performance measurement and optimization.
- Develop differentiated, customer- and outcomes-centric messaging that clearly articulates value propositions and business outcomes for diverse audiences and industries.
- Partner with Product Management and Sales Leadership to define and evolve pricing and packaging strategies that align with customer value and business goals.
- Conduct ongoing market, customer, and competitive analysis to identify opportunities, threats, and areas for differentiation.
- Equip the sales organization with tools and training that accelerate deal velocity – including battlecards, presentations, ROI tools, and customer use cases.
- Partner closely with Product Management, Sales, Operations, and Marketing peers to ensure alignment from product development through customer engagement.
- Apply a data-driven approach to campaign and program development, tracking performance against key performance indicators (KPIs) and objectives and key results (OKRs) to ensure measurable business impact.
- Capture and elevate the voice of the customer through success stories, testimonials, and feedback loops that inform messaging, product evolution, and retention strategies.
Requirements
- 5–7 years of product marketing experience in SaaS or a closely related B2B technology segment
- Proven success defining and executing go-to-market strategies in a dynamic, fast-paced environment
- Strong analytical skills and ability to use data to drive strategy, measure performance, and optimize results
- Excellent communication, storytelling, and presentation abilities – able to simplify complex concepts into clear, customer-driven narratives
- Demonstrated collaboration with cross-functional teams, including Sales, Product Management, and Demand Generation.
- Strategic thinker with hands-on execution skills and a passion for market insights and customer impact.
Benefits
- Flexible work options – in-office, hybrid, or fully remote
- Competitive compensation
- Comprehensive benefits
- Professional development opportunities
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