Product Marketing Manager for Calero, a leading provider of SaaS Management solutions. Responsible for go-to-market execution, messaging, and sales enablement strategies across the product lifecycle.
Responsibilities
Coordinate and manage the go-to-market execution for Calero’s SaaS Management offerings – from market analysis and launch planning to performance measurement and optimization.
Develop differentiated, customer- and outcomes-centric messaging that clearly articulates value propositions and business outcomes for diverse audiences and industries.
Partner with Product Management and Sales Leadership to define and evolve pricing and packaging strategies that align with customer value and business goals.
Conduct ongoing market, customer, and competitive analysis to identify opportunities, threats, and areas for differentiation.
Equip the sales organization with tools and training that accelerate deal velocity – including battlecards, presentations, ROI tools, and customer use cases.
Partner closely with Product Management, Sales, Operations, and Marketing peers to ensure alignment from product development through customer engagement.
Apply a data-driven approach to campaign and program development, tracking performance against key performance indicators (KPIs) and objectives and key results (OKRs) to ensure measurable business impact.
Capture and elevate the voice of the customer through success stories, testimonials, and feedback loops that inform messaging, product evolution, and retention strategies.
Requirements
5–7 years of product marketing experience in SaaS or a closely related B2B technology segment
Proven success defining and executing go-to-market strategies in a dynamic, fast-paced environment
Strong analytical skills and ability to use data to drive strategy, measure performance, and optimize results
Excellent communication, storytelling, and presentation abilities – able to simplify complex concepts into clear, customer-driven narratives
Demonstrated collaboration with cross-functional teams, including Sales, Product Management, and Demand Generation.
Strategic thinker with hands-on execution skills and a passion for market insights and customer impact.
Benefits
Flexible work options – in-office, hybrid, or fully remote
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