Marketing Manager responsible for executing go - to - market strategies for Hopae's digital identity platform. Collaborating cross - functionally to drive product launches and multi - channel campaigns.
About the role
- Product Marketing Manager driving product success through effective marketing strategies and campaigns for technology solutions in local government. Collaborating with various teams for product launches and market expansion.
Responsibilities
- Conduct comprehensive market analysis to understand customer needs, the competitive landscape, and market trends and use this information to develop effective product marketing strategies and positioning.
- Identify target market segments and develop go-to-market plans that align with business goals and drive lead generation for the Line of Business.
- Produce Annual and Quarterly Marketing Plans and monthly reporting (Roadmap, Outputs, Results Budget) to share this information with the wider business.
- Develop a clear and compelling product positioning and messaging that differentiates Objective’s products from competitors in the market. Regularly review this and adapt reflect market and industry changes.
- Translate complex technical features into customer-centric benefits and value propositions and ensure consistency of messaging across all marketing and sales collateral.
- Oversee the content writing for marketing material including product brochures, solution snapshots, case studies, video briefs/scripts, news/blog articles, web content and campaign assets.
- Provide market intelligence and buyer insights to sales, product, and corporate marketing teams.
- Lead the cross functional planning, design, and execution of successful launches and marketing campaigns, by collaborating with product management, sales, and marketing communications, to develop launch plans, create marketing assets, and coordinate promotional activities in collaboration with corporate marketing.
- Plan and execute key field events and campaigns that support our strategic priorities, including key partnerships with industry and strategically aligned organisations.
- Develop and execute demand generation programs, or, where there are Field Marketing resources in the team, work with them to drive product adoption and revenue growth.
- Engage with the corporate marketing team to increase social media and website presence and engagement, ensuring that a buyer can self-serve online and easily access the support and information they need.
- Provide sales teams with the necessary tools (sales presentations, battle cards, product demos), training, and resources (Product Briefs, Solution Overviews, Case Studies) to effectively sell Objective’s products.
- Deliver product training sessions to ensure the sales team has a deep understanding of the product's value proposition and competitive advantages.
- Oversee the lead management process including reporting for the products and Line of Business.
Requirements
- 5-7 years of experience in SaaS Product Marketing.
- Experienced in developing and delivering creative and effective marketing activities within relevant markets (B2B or B2G).
- Deep understanding of the buyer’s journey – both digital and physical.
- Proven ability to drive own work and take initiative for outcomes.
- Experienced in creating a range of innovative marketing assets (including videos) and sales tools (presentations, playbooks, competitive analyses, product videos, customer success stories, product demonstrations etc.)
- Experience with social media (Blogging, LinkedIn, Twitter, Google) and its applicability in the enterprise applications market.
- Experience in SEO and digital sales strategies would be useful.
- Exceptional verbal and written skills.
- Applies knowledge of industry business drivers and best practices to marketing operations.
- Tertiary level qualification in Marketing or a related discipline, or equivalent professional experience.
- Product Alliance Certifications desirable.
Benefits
- Competitive remuneration and professional growth opportunities
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