About the role

Senior Product Marketing Manager at Pennylane orchestrating GTM activities for Financial Services track. Aiming to enhance adoption and revenue for innovative financial solutions.

Responsibilities

Own and orchestrate all GTM activities for feature launches (from scoping, stakeholder mapping, planning, execution to post-launch feedback and iteration).
Scale enablement and drive cross-team alignment: create playbooks, battlecards, pitch decks and training programs that make every customer-facing team “go-to-market ready”, ensuring everyone knows what to pitch, to whom and how.
Ensure every launch translates into measurable adoption and revenue, with full-funnel tracking (acquisition ➔ activation ➔ adoption) and systematic feedback loop.
Challenge and improve existing GTM playbooks to fit a fast‑scaling Financial Services track.
Identify, analyze and solve blockers to adoption and revenue (acquisition friction, activation gaps, messaging issues, etc.).

To speak English (level is assessed and appreciated according to the department you’re applying to)
To be energized by an ever-shifting work environment
To be highly collaborative (within your team or other stakeholders)
Sufficiently experienced to prioritize business-led actions on your day to day activity
Strong experiences in Product Marketing and GTM execution for complex launches (ideally in B2B SaaS / Fintech)
Ownership: you lead autonomously, challenge assumptions and align cross-functional stakeholders in a fast‑changing environment.
Storytelling: you turn technical features into compelling, segment‑specific narratives and pitches.
Business & results‑oriented: you focus on what drives adoption, revenue and measurable impact with defined success metrics.
Fluent in French and English (written and spoken).

You'll be able to work remotely from your country of residence, as long as it is in Europe and within a maximum time difference of two hours from the CET time zone
You will get 25 vacations days paid by Pennylane
You’ll have a competitive compensation package
You'll get company shares to enjoy a piece of the success story you're building with us
You’ll have a budget to turn your home into a more comfortable workspace, as well as a monthly allowance to work from a coworking space whenever you feel like it
Through our partner Gymlib, you’ll have access to 8000 fitness spaces in Europe and more than 300 activities related to wellness
You’ll have access to Busuu to perfect your English or your French
You’ll get the latest Apple equipment
We are committed to regularly coming together for company events such as Tech Days (which bring remote Pennylaners together every 3 months) or our annual company seminar, fostering significant moments of cohesion for everyone.
If you are based in France, you will have a French contract following French regulation on top of the additional perks : 6 to 12 RTT, 5 weeks PTOs, lunch credits (Swile), Alan Blue healthcare cover and regular events in cities where Pennylaners are mostly presents (Lyon, Bordeaux, Nantes…)