Product Marketing Manager owning messaging, positioning, and go - to - market execution for Cloudforce's AI platform. Building marketing functions and collaborating across product, sales, and marketing teams.
About the role
- Senior Product Marketing Manager at Pennylane orchestrating GTM activities for Financial Services track. Aiming to enhance adoption and revenue for innovative financial solutions.
Responsibilities
- Own and orchestrate all GTM activities for feature launches (from scoping, stakeholder mapping, planning, execution to post-launch feedback and iteration).
- Scale enablement and drive cross-team alignment: create playbooks, battlecards, pitch decks and training programs that make every customer-facing team “go-to-market ready”, ensuring everyone knows what to pitch, to whom and how.
- Ensure every launch translates into measurable adoption and revenue, with full-funnel tracking (acquisition ➔ activation ➔ adoption) and systematic feedback loop.
- Challenge and improve existing GTM playbooks to fit a fast‑scaling Financial Services track.
- Identify, analyze and solve blockers to adoption and revenue (acquisition friction, activation gaps, messaging issues, etc.).
Requirements
- To speak English (level is assessed and appreciated according to the department you’re applying to)
- To be energized by an ever-shifting work environment
- To be highly collaborative (within your team or other stakeholders)
- Sufficiently experienced to prioritize business-led actions on your day to day activity
- Strong experiences in Product Marketing and GTM execution for complex launches (ideally in B2B SaaS / Fintech)
- Ownership: you lead autonomously, challenge assumptions and align cross-functional stakeholders in a fast‑changing environment.
- Storytelling: you turn technical features into compelling, segment‑specific narratives and pitches.
- Business & results‑oriented: you focus on what drives adoption, revenue and measurable impact with defined success metrics.
- Fluent in French and English (written and spoken).
Benefits
- You'll be able to work remotely from your country of residence, as long as it is in Europe and within a maximum time difference of two hours from the CET time zone
- You will get 25 vacations days paid by Pennylane
- You’ll have a competitive compensation package
- You'll get company shares to enjoy a piece of the success story you're building with us
- You’ll have a budget to turn your home into a more comfortable workspace, as well as a monthly allowance to work from a coworking space whenever you feel like it
- Through our partner Gymlib, you’ll have access to 8000 fitness spaces in Europe and more than 300 activities related to wellness
- You’ll have access to Busuu to perfect your English or your French
- You’ll get the latest Apple equipment
- We are committed to regularly coming together for company events such as Tech Days (which bring remote Pennylaners together every 3 months) or our annual company seminar, fostering significant moments of cohesion for everyone.
- If you are based in France, you will have a French contract following French regulation on top of the additional perks : 6 to 12 RTT, 5 weeks PTOs, lunch credits (Swile), Alan Blue healthcare cover and regular events in cities where Pennylaners are mostly presents (Lyon, Bordeaux, Nantes…)
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