Hybrid Senior Product Marketing Manager – Payments

at Booksy

• Job title: Senior Product Marketing Manager – Payments
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Poland

About the role

• Own the go-to-market strategy for payments product lines at Booksy. Collaborate closely with Product Managers and lead marketing strategies to drive customer engagement and growth.

Responsibilities

• You'll own the go-to-market strategy (GTM) for multiple Payments product lines, working closely with Product Managers to ensure alignment between development and market demand. You’ll define product positioning, value propositions, and key messaging to effectively communicate the product’s value to target customers.
• You’ll lead the development and execution of the GTM strategy for new product launches and lead adoption campaigns for existing features, ensuring effective messaging, positioning, and promotional plan.
• You’ll create and coordinate localization of the global product content such as website copy, case studies, blog posts, product documentation, and emails. Ensure all communication is consistent with the product’s messaging and branding.
• You’ll act as the primary liaison between Product Management, Sales, and Growth Marketing, ensuring seamless execution of product strategies and a consistent customer experience.
• You’ll conduct deep market and competitive analysis to understand customer pain points and industry trends, using your insights to position products effectively.
• You’ll establish and track KPIs related to adoption, engagement, churn, and revenue impact, using data and customer insights to optimize strategies and report on performance to leadership.

Requirements

• 6+ years of provable experience of product marketing, preferably in a B2B or B2C environment.
• 8+ years of provable experience in marketing overall.
• Demonstrable, repeated experience of working closely with Product Managers to drive product lifecycles and go-to-market strategies.
• Proven ability to develop and execute successful product marketing strategies that drive product adoption, engagement, and growth.
• A strong analytical ability, with experience in marketing analytics tools and a proven track record of using data to optimize strategies.
• Fluent English language skills to ensure seamless communication with departmental colleagues and internal stakeholders.

Benefits

• This is a remote position with occasional visits in the Warsaw office (several times per year).
• Private medical care from Allianz health (subsidized by the Booksy, with various packages to choose from).
• Multisport card (voluntary and unsubsidized - various options to choose from).
• Additional life insurance from PZU (voluntary and unsubsidised).
• Pethelp (voluntary and unsubsidised).
• Online consultations with Psychologist Booksy (fully subsidised by the company).
• Wellbeing tools (Worksmile and Officevibe).
• Happiness Team initiatives.