B2B Marketing Operations Manager for Purchasing Power enhancing employer - partner engagement through operational processes. Develop marketing strategies and improve performance across B2B initiatives in a hybrid role.
About the role
- Own, optimize, and scale Choco's marketing technology ecosystem leveraging HubSpot and Salesforce. Collaborate with cross-functional teams to improve lead management and reporting frameworks.
Responsibilities
- Own and optimize the marketing technology ecosystem — including HubSpot, Salesforce, GA4, and connected integrations — ensuring seamless data flow, efficient automation, and reliable campaign execution across all channels.
- Design, build, and continuously improve lead lifecycle processes, covering lead scoring, routing, qualification, and nurturing. Collaborate closely with Sales and RevOps to define lead stages, SLAs, and handover processes that increase conversion efficiency.
- Develop, automate, and maintain reporting frameworks and dashboards that provide full visibility into funnel metrics, campaign performance, and pipeline contribution, enabling leadership to make confident, data-driven decisions.
- Build and refine marketing attribution models that connect marketing spend and channel performance to pipeline and revenue outcomes, helping to optimize investments and forecast growth impact.
- Lead and coordinate cross-functional marketing operations initiatives, such as website relaunches, inbound process optimization, and global campaign infrastructure projects, while documenting and scaling best practices across teams.
- Ensure high standards of data quality, compliance, and scalability, maintaining CRM hygiene, enforcing GDPR processes, managing martech vendors, and driving continuous improvement in system governance and operational excellence.
Requirements
- 4–7 years of experience in Marketing or Revenue Operations, ideally in a SaaS or fast-scaling tech environment.
- Strong expertise in HubSpot and Salesforce, with hands-on experience managing automations, integrations, and lead workflows.
- Proven ability to analyze data and build dashboards that connect marketing performance to pipeline and revenue.
- Skilled in process design and cross-functional collaboration, aligning Marketing, Sales, and RevOps around shared goals.
- Detail-oriented and data-driven, with a strong focus on CRM hygiene, compliance, and operational excellence.
- Excellent communication skills and a structured, proactive working style.
Benefits
- Build the Marketing Operations function from the ground up with full ownership.
- Work closely with C-level and RevOps leadership on strategic growth initiatives.
- Grow quickly into a Senior Marketing Ops, RevOps Manager, or Head of RevOps role.
- Be part of a collaborative 4-person RevOps team including Systems, Sales Ops, and RevOps managers.
- Shape how marketing drives predictable, measurable revenue at a fast-scaling global company.
Job title
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