Marketing Operations Lead guiding marketing expenses through tech stack management and data insights. Collaborating across marketing, sales, and leadership at startup focused on venture capital.
About the role
- Email Marketing Technology Specialist overseeing email marketing campaigns at Goodwin, a top-ranked global law firm. Collaborating with cross-functional teams on campaign execution and optimization.
Responsibilities
- Oversee the creation, QA, and timely deployment of email campaigns, including newsletters and event invitations, using Microsoft Dynamics Customer Insights – Journeys and Cvent.
- Partner with the Email Marketing Technology Manager to develop automated workflows that streamline campaign execution and improve team efficiency.
- Collaborate with outsourced email production resources (contractors) to support the day-to-day request queue and provide guidance on email best practices, campaign creation, and execution.
- Manage and partially own the email request queue, coordinating with external contractors to ensure campaigns are completed in a timely and professional manner.
- Ensure email campaigns adhere to brand, legal, and compliance standards, including reviewing and guiding external contractors on campaign build, deployment, and follow-up.
- Optimize campaign performance through testing, personalization, and list segmentation, in close collaboration with the Email Marketing Technology Manager and Marketing Strategy team members.
- Maintain ongoing documentation of evolving email best practices, updating internal guides as Microsoft rolls out new features within the Customer Insights – Journeys platform.
- Partner with the Dynamics CRM team on email-related initiatives, including consent management and international regulations (e.g., GDPR), cross-platform contact syncing, and marketing list and segment creation and maintenance.
- Collaborate with Marketing Strategy, Operations, and Technology teams on campaign planning, development, execution, reporting, and optimization.
Requirements
- 4+ years of professional work experience in email marketing or equivalent role; experience working with professional services firms a plus.
- Bachelor’s degree in marketing, business administration, related field or equivalent experience.
- Strong technical knowledge of enterprise-level email marketing platforms (e.g., Microsoft Dynamics, Vuture, Constant Contact, Salesforce Marketing Cloud, Marketo, or Pardot).
- Strong knowledge of email and general digital marketing best practices.
- Working knowledge of HTML/CSS for email.
- Experience within workflow management tools (e.g., Workfront, Trello, Asana, Gira, etc.)
- Proficiency in Microsoft Office suite, with the ability to organize, analyze, and manage data to support email marketing initiatives.
- Experience in marketing/business development and business intelligence reporting tools (e.g., Tableau, Power BI) is a plus.
- Demonstrated command of grammar, spelling, and language usage, along with a strong understanding of standard business correspondence and formatting conventions.
- Consistently applies a high level of attention to detail, with a strong focus on accuracy, quality, and brand consistency across all communications.
- Communicates clearly and effectively, both verbally and in writing, with the ability to tailor messaging to different audiences and objectives as needed.
- A motivated self-starter and quick learner who combines independence with creativity, reliability, and a strong sense of ownership over assigned work.
- Effectively prioritizes workload and manages multiple projects and deadlines simultaneously, maintaining productivity with minimal supervision.
- Builds and maintains strong working relationships with legal and business colleagues.
- Thrives in a fast-paced, collaborative environment, contributing positively to team dynamics while remaining flexible and solution-focused.
- Adapts readily to new technologies and platforms, applying them thoughtfully and creatively to enhance efficiency and marketing effectiveness.
- Occasional travel to other offices.
Benefits
- Health, dental, and vision insurance
- Life and disability insurance
- Retirement & Savings Plan
- Emergency back-up child and adult care
- Paid vacation, sick time off, and holidays
- Professional development and career advancement opportunities
- Employee recognition and reward programs
- Employee wellness and assistance programs
- Employee discounts and perks
Job title
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