PPC Strategist responsible for developing and executing performance marketing strategies for QS Events. Collaborating with teams to optimize campaigns and improve lead quality.
About the role
- Performance Marketing Manager scaling user acquisition across web, desktop, and mobile for Wispr Flow product. Managing paid campaigns on multiple platforms to optimize installs, downloads, and activations.
Responsibilities
- Manage all paid acquisition channels - Meta, Google, Apple, YouTube, CTV, Reddit, and new experiments.
- Plan, launch, and optimize campaigns for both iOS app installs and desktop downloads (Mac & Windows).
- Develop and maintain structured creative testing frameworks to identify high-performing hooks, angles, and messaging themes.
- Work cross-functionally with creative and data teams to build ads that blend performance insights with Flow’s brand voice.
- Build, monitor, and improve tracking and attribution models (GA4, PostHog, AppsFlyer, Dub.co) to connect spend → installs → activation → MRR.
- Identify opportunities for incremental growth loops through affiliates, creators, newsletters, and sponsorship partnerships.
- Maintain a constant cadence of experiments – from copy tests to funnel improvements – documenting learnings and applying them systematically.
- Report weekly performance metrics, learnings, and recommendations directly to the Head of Growth.
Requirements
- 3–5+ years of experience managing paid performance campaigns for SaaS or mobile apps, ideally in a product-led growth environment.
- Proven ability to manage and scale six-figure budgets across Meta and Google, optimizing toward ROAS, CAC, and activation goals.
- Strong understanding of attribution, event tracking, and incrementality in cross-platform ecosystems.
- Hands-on experience with analytics tools like GA4, PostHog, or Looker Studio and a working knowledge of SQL or data visualization.
- Deep creative intuition, you know what makes ads work and how to brief, test, and iterate with editors and designers.
- Bias toward speed and experimentation you love building systems that learn fast and compound over time.
- Strong communication and documentation habits. You love turning raw data into clear stories.
Benefits
- Generous equity grant
- 401k matching
- Relocation bonus
- Health, vision, dental insurance
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