Traffic Manager with strong analytical skills optimizing paid media campaigns for a technology company in the lottery and transactional solutions market.
About the role
- Senior Performance Marketer at Kuda driving efficient customer acquisition in paid channels. Collaborating within the marketing team to translate insights into growth strategies.
Responsibilities
- Develop clear acquisition plans that align with broader business and marketing goals.
- Manage multiple workstreams simultaneously, ensuring campaigns are delivered to a high standard and on time.
- Understand how creative, channel strategy, targeting and measurement come together to drive overall results.
- Incorporate input from Product Marketing, Creative, Analytics and other stakeholders into decision-making.
- Execute and optimise acquisition campaigns across paid social, search, programmatic and other relevant channels.
- Analyse campaign and channel performance data to identify trends, insights and opportunities for improvement.
- Make data-informed recommendations to improve efficiency, volume and user quality.
- Support App Store Optimisation (ASO) initiatives to improve visibility and conversion across app stores.
- Design and run structured experiments across creatives, audiences, bidding strategies and formats.
- Work with teammates to test and adopt better ways of working as the business evolves.
- Adapt plans quickly in response to performance signals, platform changes or shifting priorities.
- Stay up to date with industry trends, platform updates and regulatory changes relevant to performance marketing.
- Work closely with Creative and Communications teams to ensure performance activity is aligned with broader messaging and audience strategy.
- Tailor channel and audience approaches in increasingly nuanced ways as insights deepen.
- Share learnings, best practices and insights with the wider team.
- Contribute to a culture of openness, collaboration and continuous improvement.
Requirements
- 7+ years experience in performance marketing, growth or a related role.
- Proven ability to plan and execute multi-faceted marketing initiatives that deliver against business goals.
- Strong analytical skills, with experience using campaign or channel data to inform decisions.
- Solid understanding of paid acquisition fundamentals, including targeting, bidding, creative testing and funnel optimisation.
- Experience using mobile app analytics or attribution tools such as Mixpanel, AppsFlyer or similar.
- Ability to tailor creative and channel approaches to different audiences and objectives.
- Comfortable collaborating cross-functionally and incorporating multiple perspectives into your work.
- Curious, adaptable and proactive, with a desire to keep learning and improving.
Benefits
- A great and upbeat work environment populated by a multinational team
- Pension
- Career development & growth
- Competitive annual leave plus bank holidays
- Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)
- Group life insurance
- Medical insurance
- Well-fare package (Wedding, Compassionate and etc)
- Perkbox
- Goalr - employee wellness app
- Award winning L&D training
- We are advocates of work-life balance, working in a hybrid in office schedule
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Senior Manager leading global performance marketing strategy and execution to drive customer acquisition and revenue at fintech company. Collaborating cross - regionally to optimize marketing performance.
Event Marketing Demand Generation Manager focused on audience acquisition and engagement for Salesforce's virtual events. Collaborating with cross - functional teams to execute impactful campaigns.
Demand Generation Lead orchestrating marketing campaigns for Salesforce events to drive measurable impact. Collaborating with cross - functional teams for successful execution and audience engagement.
Senior Paid Media Expert executing paid media campaigns across multiple platforms for SiteGround's AI - powered products. Collaborating with teams to optimize campaign performance and achieve strategic goals.
PPC Specialist managing paid acquisition campaigns across multiple channels for Surfshark. Optimizing campaign performance and driving customer acquisition on an international scale.
Performance Marketing Manager optimizing online marketing initiatives impacting CUJU's global talent visibility. Developing, managing, and analyzing marketing campaigns across various platforms.
Digital Campaign Specialist enhancing brand visibility through digital marketing campaigns at Avanquest. Collaborating with teams to optimize strategies and drive results in a flexible environment.
Associate Director, Paid Search leading performance across client accounts. Responsible for strategy, growth, and mentoring team members in a hybrid advertising agency.
Senior Performance Marketing Specialist at Ferryhopper managing paid acquisition campaigns. Supporting growth on digital channels like Google Ads, Meta, TikTok, and others.