Traffic Manager with strong analytical skills optimizing paid media campaigns for a technology company in the lottery and transactional solutions market.
About the role
- Associate Director, Paid Search leading performance across client accounts. Responsible for strategy, growth, and mentoring team members in a hybrid advertising agency.
Responsibilities
- Own performance across assigned paid search accounts, with full accountability for results
- Set clear optimization priorities aligned to business goals such as revenue, pipeline, efficiency, or growth
- Oversee budgets and pacing to ensure disciplined investment and no preventable over or underspend
- Identify risks early and implement corrective action before escalation is required
- Provide confident, data-backed recommendations to Client Service and senior stakeholders
- Translate client business objectives into clear search strategies and execution direction
- Guide account structure, bidding strategy, testing frameworks, and measurement approach
- Partner with Media Strategy, Client Service, Creative, and Performance teams to ensure integrated execution
- Coach and develop Senior Associates and Associates on performance judgement and optimization strategy
- Create clarity around priorities, success metrics, and decision-making frameworks
- Model and encourage responsible AI usage to improve efficiency and quality of output
Requirements
- Strong hands-on expertise in Google Ads and Microsoft Ads across complex, performance-driven accounts
- Demonstrated ownership of performance outcomes, not just execution
- Experience setting channel strategy tied to measurable business objectives such as CPL, CAC, ROAS, or revenue growth
- Ability to manage budgets responsibly and make confident investment trade-offs
- Proven experience mentoring or developing more junior team members
- Clear, direct communicator who can translate performance data into business impact
- Comfort operating in a fast-paced agency environment with multiple stakeholders
Benefits
- performance-based bonus consideration
- comprehensive benefits package
- extended health coverage
- dental coverage
- mental health coverage
- health spending allowance
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Manager leading global performance marketing strategy and execution to drive customer acquisition and revenue at fintech company. Collaborating cross - regionally to optimize marketing performance.
Event Marketing Demand Generation Manager focused on audience acquisition and engagement for Salesforce's virtual events. Collaborating with cross - functional teams to execute impactful campaigns.
Demand Generation Lead orchestrating marketing campaigns for Salesforce events to drive measurable impact. Collaborating with cross - functional teams for successful execution and audience engagement.
Senior Paid Media Expert executing paid media campaigns across multiple platforms for SiteGround's AI - powered products. Collaborating with teams to optimize campaign performance and achieve strategic goals.
PPC Specialist managing paid acquisition campaigns across multiple channels for Surfshark. Optimizing campaign performance and driving customer acquisition on an international scale.
Performance Marketing Manager optimizing online marketing initiatives impacting CUJU's global talent visibility. Developing, managing, and analyzing marketing campaigns across various platforms.
Digital Campaign Specialist enhancing brand visibility through digital marketing campaigns at Avanquest. Collaborating with teams to optimize strategies and drive results in a flexible environment.
Senior Performance Marketer at Kuda driving efficient customer acquisition in paid channels. Collaborating within the marketing team to translate insights into growth strategies.
Senior Performance Marketing Specialist at Ferryhopper managing paid acquisition campaigns. Supporting growth on digital channels like Google Ads, Meta, TikTok, and others.