Traffic Manager with strong analytical skills optimizing paid media campaigns for a technology company in the lottery and transactional solutions market.
About the role
- Performance Marketing Manager optimizing online marketing initiatives impacting CUJU's global talent visibility. Developing, managing, and analyzing marketing campaigns across various platforms.
Responsibilities
- You will play a key role in building and optimizing online marketing initiatives that directly impact CUJU’s growth.
- From launching high-performing campaigns to optimizing user acquisition strategies — your work will change how talent is discovered globally.
- Develop and scale our international full-funnel performance strategy
- Manage data-driven campaigns across Google, Meta, LinkedIn & new channels
- Test audiences, experiment with new channels & user journeys, and efficiently optimize CPI/CPL and budgets
- Campaign management and analysis
- Build smart funnels & activation campaigns for the CUJU app
- Performance tracking (KPIs, CPI, CPL) & rapid derivation of action steps and improvements
- Work closely with Content, Product & Data teams for maximum impact
- Conduct market, persona & competitor analyses to identify new growth opportunities
- Monitor campaign performance against core KPIs and conversion rates and report regularly to stakeholders with optimization recommendations
- A/B testing & continuous budget optimization for efficient scaling
Requirements
- Minimum of 3 years of experience in Paid Media or Performance Marketing
- Confident use of Google Ads, Meta Ads and LinkedIn Ads Manager
- Strong analytical mindset and experience with tracking, analytics tools and Excel
- You make decisions based on data and are familiar with key performance KPIs
- University degree in Marketing, Business, Data Science or a related field
- Very good German and English skills (Portuguese is a plus but not required)
- Willingness to work on-site occasionally at our centrally located office in Hamburg
- Bonus: experience with CRM systems, Looker Studio or marketing automation
Benefits
- Flexible working – hybrid & on-site at our Hamburg office
- Work at the intersection of sport and technology with international clubs, partners, athletes and influencers
- Autonomy & responsibility – actively shape processes, contribute ideas and make a real impact
- Purpose & impact – help build something that changes sport
- Short decision-making paths – direct communication, fast decisions and close proximity to management
- Personal & professional development – tailored learning opportunities and room to grow beyond your role
- Team spirit & culture – a highly motivated international team, regular events and a supportive atmosphere
- 30 days of vacation, competitive compensation, regular salary reviews and corporate benefits - more benefits to come :)
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