Traffic Manager with strong analytical skills optimizing paid media campaigns for a technology company in the lottery and transactional solutions market.
About the role
- Senior Paid Media Expert executing paid media campaigns across multiple platforms for SiteGround's AI-powered products. Collaborating with teams to optimize campaign performance and achieve strategic goals.
Responsibilities
- Develop, manage, and optimize paid media campaigns across Google Ads, Microsoft Advertising (Bing), Meta (Facebook & Instagram), and other relevant platforms;
- Own campaign strategy and execution across SiteGround's full product portfolio — Hosting, E-commerce, Website Builder, Coderick AI, AI Studio, Email Marketing;
- Manage and allocate substantial advertising budgets across multiple regions and locales, ensuring optimal spend efficiency and ROI;
- Leverage AI-powered tools and automation, while maintaining strategic oversight and human judgment;
- Conduct in-depth keyword research, audience analysis, and competitive intelligence to inform campaign strategy;
- Create and test ad copy, creative assets, and landing page experiences to maximize conversion rates;
- Build and maintain comprehensive reporting dashboards; deliver regular performance insights and recommendations to stakeholders;
- Collaborate cross-functionally with product marketing, growth, affiliate, and creative teams to align paid media with broader go-to-market strategies;
- Stay ahead of PPC trends, platform updates, and emerging ad formats to identify new growth opportunities;
- Contribute to international expansion efforts by adapting campaigns for different markets, languages, and cultural contexts.
Requirements
- 5+ years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, and Meta Ads;
- Proven track record of managing large-scale budgets (six figures or more monthly) across multiple markets and locales;
- Strong experience with AI-driven campaign types and automation tools — Performance Max, Smart Bidding, AI-powered creative optimization, and AI agents for PPC workflow;
- Deep understanding of multi-channel paid media strategy, including search, display, video, and paid social;
- Advanced analytical skills with hands-on experience in Google Analytics (GA4), Looker Studio, or similar BI/reporting tools;
- Experience running campaigns in multiple languages and international markets with localization best practices;
- Data-driven mindset with the ability to translate performance metrics into actionable business recommendations.
Benefits
- Competitive salary with achievement bonus
- Premium health insurance
- Reduced working hours every Friday
- Аdditional trainings to upskill your job competencies
- Free office restaurant with our own chef team
- Free access to our in-office gym with professional instructors
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office
- Free Multisport or CoolFit card
- Additional days off for long service and volunteering
- Anniversary and company gifts
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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