Traffic Manager with strong analytical skills optimizing paid media campaigns for a technology company in the lottery and transactional solutions market.
About the role
- Senior Manager leading global performance marketing strategy and execution to drive customer acquisition and revenue at fintech company. Collaborating cross-regionally to optimize marketing performance.
Responsibilities
- Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
- Partner with regional teams to localize global frameworks into market-specific plans that drive efficiency and scale.
- Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals.
- Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs.
- Collaborate with the global execution team to become hands-on in campaign execution and optimization.
- Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions.
- Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe.
- Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies).
- Surface insights from campaign data to influence global GTM and lifecycle strategy.
- Partner with Product Marketing to align messaging and audience segmentation strategies.
- Collaborate with Sales and RevOps on lead-to-pipeline conversion insights and marketing efficiency metrics.
- Work closely with Data, Finance, and BI teams to ensure accuracy in performance reporting and budget tracking.
- Serve as the strategic liaison between Global Marketing Leadership and Regional Directors to align on priorities, timelines, and trade-offs.
- Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational excellence.
- Coach regional marketers and agency partners to adopt global frameworks and experiment with new growth opportunities.
- Champion continuous improvement through experimentation, automation, and tooling enhancements (e.g., Google Ads, LinkedIn, Meta, SA360, Looker).
Requirements
- 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
- Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).
- Hands-on understanding of SFDC, Salesforce, Building Looker tables
- Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.
- Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks.
- Excellent communicator with experience presenting to executive leadership.
- Demonstrated ability to collaborate cross-functionally across time zones and influence without authority.
- Experience managing or operationalizing in-house performance models preferred. Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field.
Benefits
- Medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays in a calendar year
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Event Marketing Demand Generation Manager focused on audience acquisition and engagement for Salesforce's virtual events. Collaborating with cross - functional teams to execute impactful campaigns.
Demand Generation Lead orchestrating marketing campaigns for Salesforce events to drive measurable impact. Collaborating with cross - functional teams for successful execution and audience engagement.
Senior Paid Media Expert executing paid media campaigns across multiple platforms for SiteGround's AI - powered products. Collaborating with teams to optimize campaign performance and achieve strategic goals.
PPC Specialist managing paid acquisition campaigns across multiple channels for Surfshark. Optimizing campaign performance and driving customer acquisition on an international scale.
Performance Marketing Manager optimizing online marketing initiatives impacting CUJU's global talent visibility. Developing, managing, and analyzing marketing campaigns across various platforms.
Digital Campaign Specialist enhancing brand visibility through digital marketing campaigns at Avanquest. Collaborating with teams to optimize strategies and drive results in a flexible environment.
Associate Director, Paid Search leading performance across client accounts. Responsible for strategy, growth, and mentoring team members in a hybrid advertising agency.
Senior Performance Marketer at Kuda driving efficient customer acquisition in paid channels. Collaborating within the marketing team to translate insights into growth strategies.
Senior Performance Marketing Specialist at Ferryhopper managing paid acquisition campaigns. Supporting growth on digital channels like Google Ads, Meta, TikTok, and others.