Traffic Manager with strong analytical skills optimizing paid media campaigns for a technology company in the lottery and transactional solutions market.
About the role
- Demand Generation Lead orchestrating marketing campaigns for Salesforce events to drive measurable impact. Collaborating with cross-functional teams for successful execution and audience engagement.
Responsibilities
- Serve as the demand generation lead for priority Salesforce events, owning campaign strategy from audience definition through execution and performance.
- Translate event objectives into integrated, audience-first campaign strategies that drive registrations, attendance, engagement, and pipeline.
- Develop comprehensive campaign frameworks outlining audience segments, messaging alignment, channel roles, sequencing, and activation strategy.
- Ensure campaigns are executed cohesively across paid, owned, organic, and partner channels.
- Define and evolve audience segmentation strategies using behavioral, firmographic, technographic, and engagement data.
- Identify priority audiences, whitespace opportunities, and high-value segments aligned to event and business objectives.
- Partner with analytics and data teams to continuously refine targeting, improve conversion rates, and optimize audience reach and efficiency.
- Ensure consistent audience strategy alignment across all campaign channels and touchpoints.
- Act as the central liaison across Experience Strategy, Creative, Messaging, Product Marketing, Media Lab, Lifecycle Marketing, and regional teams.
- Ensure campaign strategy is clearly translated into channel activation plans and creative execution.
- Collaborate with creative and messaging teams to ensure campaign assets resonate with priority audiences and align to campaign goals.
- Align channel owners across paid media, email, web, organic social, and partner channels to ensure coordinated campaign execution.
- Own campaign performance across key metrics including registrations, attendance, engagement, and pipeline generation.
- Monitor campaign performance, identify trends and gaps, and proactively drive optimizations.
- Deliver performance reporting, insights, and strategic recommendations to stakeholders and leadership.
- Apply data-driven insights to continuously refine segmentation, targeting, channel mix, and campaign strategy.
- Serve as the strategic point of contact for demand generation campaign strategy across internal stakeholders.
Requirements
- 8+ years of experience in demand generation, integrated campaign strategy, or event marketing, preferably in B2B technology
- Proven experience owning and leading integrated marketing campaigns across multiple channels
- Strong expertise in audience segmentation, targeting strategy, and campaign orchestration
- Experience working cross-functionally with creative, messaging, channel owners, and senior stakeholders
- Strong analytical skills and experience using data to drive campaign optimization and strategy
- Excellent communication, leadership, and stakeholder management skills
- Strong project management and organizational capabilities
- Ability to operate effectively in fast-paced, highly cross-functional environments.
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
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