Traffic Manager with strong analytical skills optimizing paid media campaigns for a technology company in the lottery and transactional solutions market.
About the role
- Senior Performance Marketing Specialist at Ferryhopper managing paid acquisition campaigns. Supporting growth on digital channels like Google Ads, Meta, TikTok, and others.
Responsibilities
- Plan, build, and optimise paid media campaigns across major channels (Google Ads, Meta, TikTok, Apple Search Ads, Display, YouTube, etc.), ensuring alignment with overall acquisition goals.
- Own end-to-end campaign execution, including account structure, keyword research, audience segmentation, ad creation, tracking validation, and launch.
- Manage day-to-day campaign performance, continuously optimising bids, budgets, targeting, placements, and creatives to maintain strong ROAS and efficient cost per acquisition (CPA).
- Contribute to paid media budget planning and forecasting, ensuring effective spend distribution across channels.
- Design and run structured A/B tests across creatives, copy, landing pages, and bidding strategies, documenting insights and scaling successful learnings.
- Collaborate with Design, Product, and BI teams to improve tracking, attribution, landing page performance, and overall conversion funnel efficiency.
- Identify and execute scaling opportunities within existing campaigns, as well as expansion into new segments, geographies, and audience types.
- Prepare regular performance reports and deliver actionable insights and optimisation recommendations to the Head of Performance Marketing and CMO.
- Stay up to date with platform updates, beta features, automation tools, and industry best practices to continuously improve execution and efficiency.
Requirements
- 4+ years of hands-on experience in performance marketing, ideally in a fast-paced B2C environment.
- Proven experience in managing and scaling multi-channel paid advertising campaigns.
- Experience managing substantial monthly budgets with clear efficiency and growth targets.
- Strong understanding of digital advertising platforms (Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, Universal App Campaigns, etc.).
- Good understanding of attribution, tracking implementation, and performance measurement principles.
- Comfortable working with data, spreadsheets, and performance dashboards to extract insights and support decision-making.
- Experience running structured A/B tests and optimisation experiments.
- A proactive, hands-on approach with strong execution skills and attention to detail.
- Fluency in English (Greek, Italian, or Spanish is a plus)
Benefits
- The health of our company and the success of our products are directly related to the health of our team and the work environment we create for ourselves. With this in mind, we strive to provide an inclusive and positive working environment. **In this respect, we offer:**
- Competitive compensation package
- Equipment of your choice
- Training and educational budget throughout the year
- Work in a collaborative and dynamic environment
- Great office space :)
- Three (3) additional days off on top of your statutory annual leave
- Exclusive coupons for your personal ferry trips
Job title
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