Traffic Manager with strong analytical skills optimizing paid media campaigns for a technology company in the lottery and transactional solutions market.
About the role
- Event Marketing Demand Generation Manager focused on audience acquisition and engagement for Salesforce's virtual events. Collaborating with cross-functional teams to execute impactful campaigns.
Responsibilities
- Support the planning and execution of integrated demand generation campaigns to drive audience acquisition, attendee engagement, and pipeline for virtual and digital events across a range of audience segments.
- Own and execute attendee communications and digital campaign plans, ensuring alignment with event objectives, audience strategy, and business priorities.
- Analyze audience insights and campaign performance data to refine targeting, improve conversion rates, and inform demand generation strategy.
- Partner with sales and marketing teams to execute audience acquisition campaigns that support registration, attendance, and pipeline goals.
- Support campaign planning through audience strategy recommendations, performance forecasting, and optimization insights.
- Partner with performance marketing and channel teams to develop and execute campaigns, reports, and dashboards that provide visibility into campaign performance.
- Partner with Marketing Operations and Sales to support attendee follow-up strategy and maximize pipeline conversion.
- Track and analyze campaign performance, maintaining reporting frameworks to monitor progress toward registration, attendance, and pipeline goals.
- Identify and execute opportunities for campaign optimization across channels, messaging, and audience targeting.
- Support stakeholder communications by providing updates on campaign execution, performance, and results.
- Partner cross-functionally with Experience Strategy, Creative, Messaging, Channel teams, and Marketing Operations to ensure campaigns are executed cohesively and aligned to audience and performance goals.
- Support deployment and optimization of event websites, registration journeys, and attendee communications to improve audience acquisition and engagement.
Requirements
- 5–7 years of marketing experience, with a focus on demand generation, audience acquisition, campaign execution, or event marketing, preferably in B2B technology or SaaS.
- Strong project management and organizational skills, with the ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
- Working knowledge of integrated marketing channels and funnel strategies across paid, owned, and organic channels.
- Data-driven and results-oriented mindset, with experience analyzing campaign performance and identifying optimization opportunities.
- Familiarity working with Salesforce Sales Cloud, Salesforce Marketing Cloud, Tableau, Google Analytics, and Excel.
- Strong understanding of marketing and sales funnel dynamics, including audience acquisition and pipeline contribution.
- Cross-functional team player with the ability to collaborate effectively across multiple stakeholders and teams.
- Ability to quickly grasp company messaging, brand positioning, and audience value propositions.
- Excellent written, verbal, and interpersonal communication skills.
- Ability to work independently while balancing multiple priorities and stakeholder needs.
- Curious, proactive, and growth-oriented mindset.
- Preferred experience supporting virtual events, webinars, or digital event programs.
Benefits
- time off programs
- medical, dental, vision, mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
Job title
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